EKTA KAPOOR: Balaji Telefilms Pvt Ltd.
Ekta Kapoor can be aptly called as the reigning queen of Indian television industry. Theserials produced by her company Balaji Telefilms are a great hit with the masses and aredominating all the major T.V. channels in India.
Ekta Kapoor serves as a Creative Director and Director of Balaji Telefilms Ltd. Ms.Kapoor commenced her career as a producer and creative director at the age of 19. Her work has comprised entertainment landmarks in India. She is actively involved inconcept building, script design and creative conversion.Daughter of film star Jitendra, and Shobha Kapoor, Ekta Kapoor had no interest in theentertainment business during her childhood. Graduating from Mithibai College incommerce, she was just quite ordinary at school. She started off when her father got her an offer from Ketan Somaiya (a businessman), for co-production for their channel inLondon. However, company was dissolved because he sold off the channel.She used to watch a lot of television, so she had ideas for the entertainment channels thatwere being launched in India. Probably that is where she got a feel of the pulse of thetelevision viewer. When the company was sold off they had the software to launch the programmes. She made six pilots with three episodes each. But all of them were rejected by the TV channels. Lot of money was lost during this time.
But rejections anddisappointments did not deter her. She continued to make pilots for TV serials and thenthe big break came as she made a comedy serial Hum Paanch. This became one of themost successful serials and ran for a long time on Zee.After
, she took up the now famous theme of
(Mother in Law,Daughter in Law) for her soap operas .one of the most
common themes in India and madea big success out of it. Her company has produced more than 25 serials and each one is being shown, on an average, four times a week on different television channels. EktaKapoor's serials have captured the imagination of masses. She broken all previousrecords of TV serial production and popularity in India. Her most famous televisionventure has been "Kyunki Saas Bhi Kabhi Bahu Thi" which began in 2000 and is stillleading the TRP ratings in India. Her other famous serials include "Kahaani Ghar Ghar Ki", "Kahiin To Hoga", "Kavyanjali", "Kyaa Hoga Nimmo Kaa", "Kasamh Se", "KahinKisii Roz", "Kasautii Zindagi Kay", "Kkusum", "Kutumb", "Kalash", and "Kundali".etcThe actors in her serials have become stars in their own right with popularity rivallingthose of the big screen stars of Hindi films. Ekta is today the uncrowned queen of soapoperas in India and prime time television time belongs to her shows. TV channels areknown to charge premium advertisement rates for successful Balaji serials.