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Indian Entrepreneurs

Indian Entrepreneurs

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Published by: api-26113151 on Oct 19, 2008
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Made By:Esha GoelRoll No- 27MBA-3
EKTA KAPOOR: Balaji Telefilms Pvt Ltd.
Ekta Kapoor can be aptly called as the reigning queen of Indian television industry. Theserials produced by her company Balaji Telefilms are a great hit with the masses and aredominating all the major T.V. channels in India.
Ekta Kapoor serves as a Creative Director and Director of Balaji Telefilms Ltd. Ms.Kapoor commenced her career as a producer and creative director at the age of 19. Her work has comprised entertainment landmarks in India. She is actively involved inconcept building, script design and creative conversion.Daughter of film star Jitendra, and Shobha Kapoor, Ekta Kapoor had no interest in theentertainment business during her childhood. Graduating from Mithibai College incommerce, she was just quite ordinary at school. She started off when her father got her an offer from Ketan Somaiya (a businessman), for co-production for their channel inLondon. However, company was dissolved because he sold off the channel.She used to watch a lot of television, so she had ideas for the entertainment channels thatwere being launched in India. Probably that is where she got a feel of the pulse of thetelevision viewer. When the company was sold off they had the software to launch the programmes. She made six pilots with three episodes each. But all of them were rejected by the TV channels. Lot of money was lost during this time.
But rejections anddisappointments did not deter her. She continued to make pilots for TV serials and thenthe big break came as she made a comedy serial Hum Paanch. This became one of themost successful serials and ran for a long time on Zee.After 
 Hum Paanch
, she took up the now famous theme of 
Saans Bahu
(Mother in Law,Daughter in Law) for her soap operas .one of the most
common themes in India and madea big success out of it. Her company has produced more than 25 serials and each one is being shown, on an average, four times a week on different television channels. EktaKapoor's serials have captured the imagination of masses. She broken all previousrecords of TV serial production and popularity in India. Her most famous televisionventure has been "Kyunki Saas Bhi Kabhi Bahu Thi" which began in 2000 and is stillleading the TRP ratings in India. Her other famous serials include "Kahaani Ghar Ghar Ki", "Kahiin To Hoga", "Kavyanjali", "Kyaa Hoga Nimmo Kaa", "Kasamh Se", "KahinKisii Roz", "Kasautii Zindagi Kay", "Kkusum", "Kutumb", "Kalash", and "Kundali".etcThe actors in her serials have become stars in their own right with popularity rivallingthose of the big screen stars of Hindi films. Ekta is today the uncrowned queen of soapoperas in India and prime time television time belongs to her shows. TV channels areknown to charge premium advertisement rates for successful Balaji serials.
She is aware of the risks and accusations of being stereotyped, however, believes thatgiven television viewing is a lot in the population age group of 35-65, and therefore thereis lot of steam in this theme.For her entrepreneurial skills and achievements Ekta Kapoor was awarded with Ernst &Young (E&Y) Startup Entrepreneur Of The Year award in 2001.In any business, change is the only constant and therefore it is extremely important tokeep a tap on trends and change the strategy accordingly. Also it is important to identifyopportunities and make full use of them. In media, it is even more important andtherefore it keeps Ekta on her tows. She along with her mother has ventured into movie production and released some movies. However, films are a risky business. They havemade a few films which have run into losses. However, over time all the losses have beenrecovered. Ekta believes that not budgeting properly is one of her biggest mistakes. She isvery conscious of her mistakes, especially on the film budget front .The entrepreneur in her is driven by passion, ambition and power. It is not money thatdrives an entrepreneur everyday to office. She is extremely passionate about her business.She wants to create new markets for television. She has tapped the so called bulk audience, mass audience, TV viewing audience. There is a lot of audience that movesfrom channels to channels. They are her peripheral audience.Ekta has big plans for the Balaji over the next decade. She has plans of tapping, nonfiction potential, up market programming potential and catering to larger population. Shehas even plans and dreams to start an academy.

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