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Solved, OM0010 – Operations Management

Solved, OM0010 – Operations Management

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Published by Arvind K
Solved, OM0010 – Operations Management
Solved, OM0010 – Operations Management

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Published by: Arvind K on Nov 27, 2011
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Master of Business Administration - MBA Semester IIIOM0010
Operations Management - 4 Credits(Book ID: B1232)Assignment - Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.Q1.What are the emerging opportunities and challenges that confront OperationsManagement in India? List the important differences between Service andmanufacturing.
Ever since 1992, when the Celia committee put up its proposals in respect of import tariffs, theneed for changing Operations Management practices in the country has been felt. The committeerecommended:· Reduction in tariff levels.· Simplification in slab rates of tariffs.· Removal of differences between rate and materials.· Intermediates and finished goods.· Efficient administration.
 Advantages and disadvantages of Indian Manufacturing Organizations
Indian industry enjoyed undue advantages due to high import tariffs. Another advantage enjoyed
by the Indian industry was ‘Licenses’ determined the ava
ilability of products and services
theirquality, price, etc. in the market.One of the serious drawbacks of Indian manufacturing organizations operating in a controlled
economy was the ‘predominant’ domestic focus in their approach to business. In contr
ast,manufacturing organizations in small countries such as Japan and Korea developed goodinternational focus, which helped them set tough targets and high standards for operations systemperformance.Quality Management IssuesReports have brought to lig
ht India’s poor performance with respect to customer care and quality.
Indian organizations have fared badly on the customer orientation and Total Quality Management (TQM) drive when compared to other countries. It is interesting to note that in the 1996 ratings,China was ranked 16
with respect to customer orientation while India was placed at 43
Lead Time IssuesReports also put India almost at the bottom of the list with respect to time to market. Long leadtime forces organizations to either c
arry large inventories or produce ‘some’ plan, which may more
or less be different from what the market wants. Further, bringing in new variations of the product to the market will also be delayed. All this will result in high cyst, large non-moving inventory, poordelivery reliability and eroded market share.
ForCompleteSolvedSMU Assignment @1500 Rs  Email:mba8182@gmail.comPh:09873669404
Q2.Explain Order Winner, Order Qualifier and Kano Model. List out the UniversalPrinciples.
Order Winner
A useful way to examine a firm's ability to be succesful in the market is to identify the orderwinners. An order winner is a criterion that customers use to differentiate the services or productsof one firm from those of another.
Order Qualifier
Performance dimensions on which customers expect a minimum level of performance. Superiorperformance on an order qualifier will not, by itself, give a company a competitive advantage.
Kano Model
Kano model
is a theory of product development andcustomer satisfactiondeveloped in the80s by ProfessorNoriaki Kanowhich classifies customer preferences into five categories:
ReverseThese categories have been translated into English using various different names(delighters/exciters, satisfiers, dissatisfies, etc.), but all refer to the original articles written byKano.
 Attractive Quality
These attributes provide satisfaction when achieved fully, but do not causedissatisfaction when not fulfilled. These are attributes that are not normally expected, For example,a thermometer on a package of milk showing the temperature of the milk. Since these types of attributes of quality unexpectedly delight customers, they are often unspoken.
One-dimensional Quality
These attributes result in satisfaction when fulfilled and dissatisfactionwhen not fulfilled. These are attributes that are spoken of and ones which companies compete for.An example of this would be a milk package that is said to have ten percent more milk for the sameprice will result in customer satisfaction, but if it only contains six percent then the customer willfeel misled and it will lead to dissatisfaction.
Must-be Quality
These attributes are taken for granted when fulfilled but result in dissatisfactionwhen not fulfilled. An example of this would be package of milk that leaks. Customers aredissatisfied when the package leaks, but when it does not leak the result is not increased customersatisfaction. Since customers expect these attributes and view them as basic, then it is unlikely that they are going to tell the company about them when asked about quality attributes.
ForCompleteSolvedSMU Assignment @1500 Rs  Email:mba8182@gmail.comPh:09873669404
 Q3.What are Opportunity Costs and Ownership Costs, and how are they relevant toinvestment decisions?Q4.What is Economies of Scale? Illustrate with an example. How is it different fromEconomies of Scope?Q5.Explain the importance of location decisions and the decision-making process formaking location decisions.Q6.Explain the terms: Operations Mission, Distinctive Competence, OperationObjectives and Operation Policies.

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