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Yes! 50 Scientifically Proven Ways to Be Persuasive

Yes! 50 Scientifically Proven Ways to Be Persuasive

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Published by Alan French
Robert Cialdini's famous book Yes! 50 Scientifically Proven Ways to Be Persuasive presented in précis format to help you easily remember the powerful techniques.
Business Wealth Club St Albans
Sales classes in St Albans
Marketing classes in St Albans
Business classes in St Albans
Planning classes in St Albans
Clubs in St Albans
Agencies in St Albans
Robert Cialdini's famous book Yes! 50 Scientifically Proven Ways to Be Persuasive presented in précis format to help you easily remember the powerful techniques.
Business Wealth Club St Albans
Sales classes in St Albans
Marketing classes in St Albans
Business classes in St Albans
Planning classes in St Albans
Clubs in St Albans
Agencies in St Albans

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Published by: Alan French on Nov 27, 2011
Copyright:Attribution Non-commercial

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03/18/2013

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Yes!Yes!50 Scientifically Proven Ways to BePersuasiveRobert B. Cialdini with Noah J.Goldstein and Steve J. Martin
 
Précis
social proof understand audiencepersonal messages praise good behaviourkeep few choices put value on freepeople choose the middle clear specificreciprocity is normal personal touchsignificance-unexpected-personalised for giftoffer help for reciprocity label a requestfeel obliged to return favourverbalise commitment praise decisionsdoing favours increases reciprocitysmaller favours increase participationstart low in auctionsbe introduced as expertteam outcomes better dissenters add value train by mistakesargue against self interest+ve & -ve attributes need to connecttake blame mirroringrhyming & matching becausereal smiles scarcity uniqueloss more powerful than gainpowerful images avoid complexitycompare reframe mid programmeuse ambiguity increased excitementmemory aid brand mirrors cut theftbe aware of others emotionsdecision making best when alertemail easily misunderstoodinfluence changes with culture
 
Six Universal Principles of Social Influence
Reciprocation
We feel obligated to return favors performed for us.
Authority
We look to experts to show us the way.
Commitment/Consistency
We want to act consistently with our commitments & values

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