integral part of Chinese business. In Brazil, no major business decisions will be taken the carnival.
Self-identity and appreciation of others can manifest as a humble bearing inone country and egoistic behaviour in another. Independence and creativityare countered in other cultures by group cooperation and conformity.Americans keep their distance in business negotiations, while this is not soin Latin America and Vietnam.
Communication and Language
In addition to the multitude of different languages, some countries havehundreds of dialects, spoken amongst their different communities andgeographic units. Furthermore, even though body language is universal, themeanings given to gestures often differ in different cultures.
Dress and Appearance
This includes garments and adornments as well as body decorations that aredistinctive of different cultures. For example the Japenese Kimono, theAfrican head dress, the Englishman’s hat and the Indian saree.
Food and Eating Habits
The manner in which food is selected, prepared, presented and eaten oftendiffers in different cultures. Americans love beef, yet it is forbidden toHindus. Both, Moslem and Jewish cultures forbid pork, which is consumedextensively by the Chinese. Many restaurants cater to diverse foods andoffer national dishes to meet varying cultural tastes. Eating habits also differ from one country to another, from hands and chopsticks to a full set of cutlery. Even when cultures use cutley such as a fork, one can distinguish aEuropean from an American by the hand in which he holds a fork or spoon.
Cultures fix human and organizational relationships by age, gender, statusand degree of kindness, wealth, power and wisdom. The family unit is themost common expression of these characteristics. In a Hindu household a joint family lives under one roof. In some cultures, the authoritarian figure in