Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
6Activity

Table Of Contents

PRESENTATION DU MODULE
CHAPITRE 1 - LE CONCEPT MARKETING
I. INTRODUCTION :
II. LE CONCEPT DE MARKETING-MIX :
III. LA STRATEGIE MARKETING :
V. LA SEGMENTATION, LE CIBLAGE ET LE POSITIONNEMENT :
VI. LA CONCURRENCE :
VII. LE MARKETING DIRECT :
VIII. LE POSITIONNEMENT MARKETING :
IX. LE BENCHMARKING :
X. LA PUBLICITE :
CHAPITRE 2 – L’EVALUATION DU MARCHE DU TRANSPORT
II. LES DIFFERENTS TYPES DE MARCHE :
III. LES DIFFERENTES SITUATIONS CONCURRENTIELLES :
CHAPITRE 1 – LES TECHNIQUES D’ETUDES DE MARCHE
CHAPITRE 2 – L’EVALUATION DU PLAN MARKETING-MIX
I. LE PRODUIT : PREMIERE COMPOSANTE DU MARKETING-MIX
II. LE PRIX : DEUXIEME COMPOSANTE DU MARKETING-MIX
III. LA DISTRIBUTION : TROISIEME COMPOSANTE DU MARKETING-MIX
IV. LA COMMUNICATION : QUATRIEME COMPOSANTE DU MARKETING-MIX
I. L’ANALYSE DU MARCHE :
II. L’ETUDE DOCUMENTAIRE :
III. LES ETUDES QUALITATIVES :
IV. L’ETUDE QUANTITATIVE :
I. LE PRODUIT TRANSPORT :
II. LE PRIX DE LA PRESTATION TRANSPORT :
III. LA NEGOCIATION COMMERCIALE
IV. LA COMMUNICATION COMMERCIALE :
V. LA GESTION DE LA FORCE DE VENTE :
GUIDE METHODOLOGIQUE DE TRAITEMENT D’UNE MISE EN SITUATION
TP N°2 : CONCEPT ET PRINCIPE MARKETING
TP N°3 : L’OFFRE DE TRANSPORT ET LE CADRE REGLEMENTAIRE
EVALUATION DE FIN MODULE
Liste des références bibliographiques :
0 of .
Results for:
No results containing your search query
P. 1
M11 - Commercialisation d'une opération de transport TRA-TSET

M11 - Commercialisation d'une opération de transport TRA-TSET

Ratings: (0)|Views: 639 |Likes:
Published by Soumia Nohad

More info:

Published by: Soumia Nohad on Nov 28, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

08/21/2013

pdf

text

original

You're Reading a Free Preview
Pages 4 to 6 are not shown in this preview.
You're Reading a Free Preview
Pages 10 to 12 are not shown in this preview.
You're Reading a Free Preview
Pages 16 to 18 are not shown in this preview.
You're Reading a Free Preview
Pages 22 to 111 are not shown in this preview.
You're Reading a Free Preview
Pages 115 to 178 are not shown in this preview.

Activity (6)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
bahaida28559 liked this
Zahra Ahmed liked this
Lau' Lau liked this
Hachmoune Zohir liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->