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New Premium Ads From Page Posts

New Premium Ads From Page Posts

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Published by adnank_1

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Published by: adnank_1 on Nov 28, 2011
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03/04/2014

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Expanded Premium Ads
Facebook: Building Essential Connections
Building EssEntial ConnECtions:
 Premm a  Fcebk
At Facebook, we believe that businesses will be better in a connected world. We connect 800 millionpeople and their riends to the things they care about. Your Page is the place where your businessconnects with people, and Facebook Ads help you reach those people, and their riends, more oten.Our expanded Premium Ads in particular can be twice as eective as beore. These ads put your Page’svoice on the Home Page, in ront o your ideal audience. For your ans and their riends, your ad willexpand to show how riends are connected to your brand alongside your message, all in one. The adexpands to include this enhanced social context at no additional cost to you.When people see the combination o your brand’s message and what their riends are saying about yourbrand,
ad recall can double and engagement increases
.
When people hear about you rom riends, theylisten. We’ll expand your ad with stories romriends who have already connected.Ads are better when they come rom your Pageposts. These Premium ads appear on the HomePage and create a seamless experience betweenyour Page and your ads.People can interact with your brandthroughout the ad. Their interactions willgenerate stories about you in riends’News Feeds, as well as on your Page.
 
Expanded Premium Ads
Facebook: Building Essential Connections
Hw hee Premm a wrk
Premium Ads built rom your Page are exible, simple, and social. They create a seamless experiencebetween interactions on your Page, in your ad, and in the News Feeds o people and their riends.
Cree  p  he br Pe.
Choose rom 6 kinds o Page posts: status updates(text), photos, videos, links, questions, and events.
Prme    Fcebk a.
The ad is created rom the contents o your Pagepost. Anything you can post on your Page, you canturn into an ad.
shw mre c  r re  .
When people see your ad and have riends whoare ans o your Page, we’ll automatically expandthe ad with enhanced social context about thoseriends, at no extra cost to you.
Prve mre p  eeme r .
Fans will see an expanded interace below the adthat lets them like or comment on the post directlyrom the ad.
1234
 
Expanded Premium Ads
Facebook: Building Essential Connections
Premm a pecfc
All o the ad ormats below are made rom the text and media o your Page posts. As you post, considerwhat it will look like as an ad. Optimize your ads by choosing ormats that match your marketingobjectives, and capturing your core message in the frst 90 characters o your post.
Ph
Up to 90 chars o text168 x 128 px thumbnail4:3 aspect ratio
Ve
Up to 90 chars o text185 x 104 px thumbnail16:9 aspect ratio
Qe
Will show exactly 4 answers, or3 plus a “see more” link
s
Up to 150 chars o textNo additional media
Eve
Up to 90 chars o post text75 x 75 px thumbnail
lk
Up to 90 chars o post text75 x 75 px thumbnail

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