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KFC Case Study

KFC Case Study



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Published by zalde

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Published by: zalde on Oct 20, 2008
Copyright:Attribution Non-commercial


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Case Study:Kentucky Fried Chickenand the Global Fast-Food Industry
Relevant Case Facts - History
Early Life of Colonel SandersSander’s First Franchise in 1952New Management/culture for Kentucky FriedChicken after KFC sale for $2MAcquisition of KFC by Pepsico/Tricon GlobalHeublein Makes Changes in 19701980’s Profit and Expansion
From $105 to 7.2 Billionin 50 years
1952, Col. Sanders started franchising his recipe door to door financed by his$105.00SS Check1964, Col Sanders had more than 600 franchised outlets in the US and Canada.1964, Sold his interest in his company for $2 millionto a group of investors.1966,
went public1969, Listed on the NYSE1971,
was acquired by
Heublein Inc
. for $285 million.1982,
Heublein & KFC Inc
. was acquired by
RJ Reynolds
RJ Reynolds & KFC
, was acquired by
PepsiCo, Inc
.$840 million.1997,
PepsiCo, Inc
. spined-off of its qsr’s into independent
Tricon Global Restaurants
changed it's corporation name to
 Yum! Brands, Inc
. .NOW:
 Yum Brands, Inc
. is the world's largest restaurant company in terms of system units withnearly 32,500 in more than 100 countries and territories.
 Yum! Brands, Inc
., is a Fortune 300 company
 Yum! Brands, Inc.
global system sales totaled more than$22 billionin the year 2001.Current Market Cap value on the NYSE is7.2 Billion

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