Perusahaan dan Lingkungan Bisnis

Dr. Bagus Nurcahyo, SE., MM. Dr. Bagus Nurcahyo, SE., MM.
Sistem Perusahaan
Kombinasi dari semua sumber Kombinasi dari semua sumber- -sumber sumber
ekonomi yang langsung atau tidak langsung ekonomi yang langsung atau tidak langsung
mempengaruhi produksi dan distribusi mempengaruhi produksi dan distribusi
barang barang- -barang dan jasa barang dan jasa- -jasa untuk jasa untuk
pemenuhan kebutuhan manusia. pemenuhan kebutuhan manusia.
Sistem Perusahaan
Industri
BARANG DAN JASA
PRODUKSI
PEMASARAN
PEMBELANJAAN
Perusahaan
Struktur atau bagian Langsung
tanah, aIam sekitar, iImu pengetahuan
pemerintah, hukum, kredit dan kapitaI
Buruh dan tenaga kerja
Konsumen
Faktor-faktor Iingkungan
Sistem Perusahaan
SiIat dari Sistem Perusahaan
Kompleks Kompleks
Merupakan suatu unit/kesatuan Merupakan suatu unit/kesatuan
Berjenis Berjenis- -jenis jenis
Saling bergantung Saling bergantung
Dinamis Dinamis
Lingkungan Perusahaan
Keseluruhan hal Keseluruhan hal- -hal atau keadaan ekstern hal atau keadaan ekstern
Badan Usaha atau Industri yang Badan Usaha atau Industri yang
mempengaruhi kegiatan Organisasi mempengaruhi kegiatan Organisasi
Business Environment
(Figure 1.2)
Environments of Business
Economic Economic
Technological Technological
Social Social
Competitive Competitive
Global Global
Creating the right Business Environment is the foundation of Creating the right Business Environment is the foundation of
social progress of all kinds within an economy social progress of all kinds within an economy
Economic Environment
Freedom of ownership Freedom of ownership
Contract laws Contract laws
Elimination of corruption Elimination of corruption
Tradable currency Tradable currency
Minimum taxes & regulation Minimum taxes & regulation
Government Affects
Business By Being:
A Customer A Customer
An Overseer and Regulator An Overseer and Regulator
A Tax Collector A Tax Collector
Technological Environment
Internet Internet
EE- -commerce commerce
Role of Intermediaries Role of Intermediaries
Responsiveness to Customer Responsiveness to Customer
Information Management Information Management
Internet Impact
Communications Communications
Access Access
No Borders No Borders
E-commerce Explosion
Transaction costs Transaction costs
Size of purchase Size of purchase
per transaction per transaction
Integration Integration
Flexibility Flexibility
Catalog size Catalog size
Customer Customer
Interaction Interaction
Roles of Intermediaries
Competitive Environment
Customer Service Customer Service
Customer Demands Customer Demands
Speed Speed
Community/Stakeholder Needs Community/Stakeholder Needs
Employee Needs/Stockholders Employee Needs/Stockholders
Natural/Ecological Concern Natural/Ecological Concern
A Business and Its Stakeholders
(Figure 1.4 )
Social Environment
Diversity/Multicultural Diversity/Multicultural
Aging/Graying of America Aging/Graying of America
Two Income Families Two Income Families
Single Parent Families Single Parent Families
Global Environment
Quality Quality
Productivity Productivity
Changes Changes
Dealing With A
Multicultural Workforce
Show Respect for Culture/Value of Others Show Respect for Culture/Value of Others
Avoid Stereotyping Avoid Stereotyping
Include All Workers in Acculturalization Include All Workers in Acculturalization
Be Empathetic But Be Yourself Be Empathetic But Be Yourself
Avoid Imposing Your Culture/Values on others Avoid Imposing Your Culture/Values on others
Show Respect for Culture/Value of Others Show Respect for Culture/Value of Others
Avoid Stereotyping Avoid Stereotyping
Include All Workers in Acculturalization Include All Workers in Acculturalization
Be Empathetic But Be Yourself Be Empathetic But Be Yourself
Avoid Imposing Your Culture/Values on others Avoid Imposing Your Culture/Values on others
World Population Milestones
0
1
2
3
4
5
6
7
8
9
Billions of
People
1804 1927 1960 1974 1987 1999 2013 2028 2054
Source:USA Today
Evolution of
American Business
Agricultural/Manufacturing Agricultural/Manufacturing
Service Industries Service Industries
Future??? Future???