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Sandra Hong's Resumé

Sandra Hong's Resumé

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Published by Sandra Hong

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Published by: Sandra Hong on Nov 29, 2011
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11/29/2011

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 ROKKAN - New York, NY 
 Strategist 
MARCH 2011 - PRESENTDelivered strategic recommendations and action plans for key accounts on several digital marketing initiatives. Assisted in the development of an entirely new discipline within the agency, helping to create official documentation and best practices.
Sample work available by request.
• Worked with in-house Creative, User Experience and Technology Teams to create compelling pitches and execute project deliverables• Produced insightful reports and presentations gathered from relevant data, social media analytics, competitive audits and current trends• Built strategic relationships with third party vendors and collaborators for optimized engagement with campaigns
 Marketing Manager 
JANUARY 2010 - MARCH 2011Worked directly with upper management to create a successful internal PR and communications strategy. Coordinated with top ranked PRagency to produce pitches, case studies and facilitate media opportunities for agency’s C-Level and Executive staff.• Managed the announcement and strategic press distribution of product launches and agency news, writing releases and case studies• Successfully produced the redesign of Rokkan.com in 2011, responsible for content management and continued site maintenance• Created official documentation and assets for marketing materials and pitch creation for business development purposes
 PR Intern
JANUARY 2009 - DECEMBER 2009
Assisted in creating front-facing communications and marketing materials for start-up agency, researched industry competitors and trends.
• Created and maintained content for Rokkan’s owned social channels, growing up to 2500+ Twitter followers and 1100+ Facebook Likes• Researched relevant industry awards and accolades, responsible for gathering collateral and assets for submission• Provided support in design, copywriting and research for several client-side projects
 Academy of Art University - San Francisco, CA
BFA Marketing and Advertising Communications - Class of 2010• One Show College 2009 Merit Winner - Integrated Advertising• AAU Federalists Advertising Club - Founding Member and President
 Proficiency in the following applications and tools:
• Adobe: Photoshop, Illustrator, InDesign• Microsoft: Word, Excel, Powerpoint• Apple: Keynote, GarageBand, Logic• Social Reporting: Hootsuite, TweetDeck, Facebook Insights, Google Analytics
experienceeducationskills
Sandra Hong
MARKETING • PR • STRATEGY
sandrawhyhong.com236 E 13th. St. #22 NY,NY 10003@sandrawhyhongsandrawhyhong@gmail.com443 . 254 . 6563
“Give me six years to chop down atree and I will spend the first four sharpening the axe.” 
- Abraham Lincoln
 APPLE - San Francisco, CA
Assisted customers with proper diagnoses and relevant solutions for Apple technology and software. Successfully completed Apple in-store
training, closely following Apple technology updates for optimized customer service.AUGUST 2008 - MARCH 2009
 Specialist 

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