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Table Of Contents

The state of mobile commerce: The best is yet to come
Why mcommerce is key and how to successfully enable it
Understanding mobile and social commerce
In-store mobile engagement enhances the shopping experience
Mobile transforms the retailer’s relationship with customers
Tips to succeed when building a mobile Web site
How video can increase mobile site conversion
Will simply repurposing the ecommerce site work?
Five common mobile Web mistakes – and how to fx them
Using SMS and short code marketing to drive trafc to stores
Dos and don’ts of mobile commerce site and application design
A better approach to mobile couponing
Four key types of shoppers and how to reach them via mobile
The efect of HTML5 on mobile strategy
Our failure to launch the killer mobile commerce app
Case studies on mobile commerce sites and applications
Legal dos and don’ts for mobile commerce
Bridging the gap between brand and buyers
Do retailers get mobile commerce?
Making payments simple on mobile commerce sites
Mobile payment and billing best practices
Tips for optimizing mobile as part of paid search campaigns
Mobile commerce’s role in transport
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Mobile Commerce Guide

Mobile Commerce Guide

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Published by Sara Khan

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Published by: Sara Khan on Nov 29, 2011
Copyright:Attribution Non-commercial


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