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City Bus Application Project

City Bus Application Project

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Published by Emily Overmyer

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Published by: Emily Overmyer on Dec 01, 2011
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Feasibility Report:Mobile Application for CityBus
PREPARED BY
Karlee BauerAverie DowellBecky ForgeyReed LongstrethEmily Overmyer
November 2011
 
 
November 2011
1
Table of Contents
Executive Summary………………………………………………………………………………………...2
 Social Media Concerns and Possib
le Solution……………………………………………………………...2
 
Mobile Apps: Data and Findings………………………………………………………………….…...…...2
 
Global App Trends…………………………………………………………………………………2
 
Surveying Our Audience……………………………………………………………………..
.........3The Competition
…………………………………………………………………………...………3
 
Implementation Plan: App Interface Designs………………………………………………
.
.
………….3
 Criteria for Eval
uation…………………………………………………………………...…………………4
 1.
 
Clarity………………………………………………………………………………………….5
 2.
 
Efficien
cy…………………………………………………………………………………...…5
 3.
 
Help Section…………………………………………………………………………………...6
 4.
 
Consistency……………………………………………………………………………………6
 5.
 
Learnability……………………………………………………………………………………7
 6.
 
Fault Tolerance…………………………………………………………………………..……
.87.
 
Readability…………………………………………………………………………………….8
 8.
 
 Navigability……………………………………………………………………………………
99.
 
Speed…………………………………………………………………………………………
1010.
 
Cost to Users………………………………………………………………………………
....10App Feasibility
…………………………………………………………………………………………...
..11Implementation Plan and ConclusionCost
…………………………………………………………………………………………
.
……1
2Sustainability
………………………………………………………………………………….….
12Design Modification
…………………………………………………………………………
.
.11Conclusion
…………………………………………………………………………
...
………
.
..13
References……………………………………………………………………
..
………………………….
14
APPENDIX A
SurveysA.1
Survey of Purdue Students………………………………………………………
.
………1
6A.2
Survey of Lafayette Residents……………………………………………………...
........17
APPENDIX B
Interface DesignB.1
Interface Mind Map………………………………………………
.
………….…………
19B.2 Screenshots 1
 – 
3
………………………………………………………………………...
20B.3 Screenshots 4
 – 
6
…………………………………………………………………...……
21B.4 Screenshots 7
 – 
9
……..……………………………………………………………….…
22B.5 Screenshots 10
 – 
12
……………………………………………………………………...2
3B.6 Screenshots 13
 – 
14
………………………………………………………………….…..2
4
APPENDIX C
Summary of I
nterface Scores…..…………………………………………………………………2
5
 
 
 
November 2011
2
Executive Summary
 As part of an English business writing course at Purdue University, our student group must work with a local business to solve a social media related problem. After researching severalcompanies and organizations, we decided to work with the CityBus, the operating name of theGreater Lafayette Public Transportation Corporation. The purpose of our project is to create acentralized, reliable source of information for CityBus riders by utilizing a mobile application(app). In this feasibility report, we will summarize the problems found with current CityBussocial media, discuss our data and findings, present our design for a CityBus app, explain thecriteria used to evaluate the app design, and review the feasibility of creating the app.
Social Media Concerns and Possible Solution
 Currently, the CityBus system has a website, Facebook page, blog, and Twitter account. There isalso a texting service and a Wireless Application Protocol (WAP) for phones. The Facebook site
(“CityBus Fan Page”, 2011), Twitter page (“@GoCityBus”, 2011), and blog (“CityBus Newsand Notes”, 2011) all provide updates on route information, closures, and construction; however,
there is no information on these sites about regular schedules or real-time stop information. The
texting service (“MyRideTEXT”, 2011) and WAP site (“MyRideWAP”, 2011) allow riders to
receive accurate departure times by providing stop information while not at a computer. Whilethe current social media created by CityBus utilizes various outlets, there is a lack of acentralized location to access all CityBus information.One form of social media not being used by CityBus is a mobile phone app. An app would havethe ability to provide accurate departure times, CityBus information and updates, and would beportable for riders when unable to access a computer. Therefore, our solution to the decentralizedsocial media currently provided by CityBus is an app encompassing all of the desired featuresfrom existing sites.
Mobile Apps: Data and Findings
 
To determine the receptivity of a mobile app to Lafayette CityBus riders, our group foundgeneral information on smartphones and mobile app success, surveyed Purdue students andLafayette residents, and researched the competition. Understanding global app trends, ouraudience, and our competitors will help us create an app that is consistent with technological
trends and our target users’ needs, as well as stand out from other similar apps.
 
Global App Trends
According to Kathy Nagamine and data from the International Data Corporation (IDC) (2011),

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