New Media and Presidential Campaigns 1
THE INFLUENCE OF NEW MEDIA ON THE EARLY STAGESOF THE 2008 PRESIDENTIAL ELECTION: A CRITICAL ANALYSISA THESISSUBMITTED TO THE GRADUATE SCHOOLIN PARTIAL FULLFILLMENT OF THE REQUIREMENTSFOR THE DEGREEMASTER OF ARTSBY NICHOLAS W. GEIDNER JAMES W. CHESEBROBALL STATE UNIVERSITYMUNCIE, INDIANAMAY 2007
New Media and Presidential Campaigns 2
Table of ContentsTitle Page 1Table of Contents 2List of Tables 3Dedication 4Acknowledgement 5Abstract 6Chapter I: Introduction 7Chapter II: Literature Review 20Chapter III: Methods 39Chapter IV: Findings 47Chapter V: Discussion 64References 69Endnotes 75Appendix A - Full Criteria for Evaluating Presidential Campaign Websites 76Appendix B - 2008 Presidential Candidates and Website Addresses 85Appendix C - Results from Evaluating the Clinton and Obama Websites 87Appendix D - Screenshot of Entry Page into
HillaryClinton.com
91Appendix E - Screenshot of Entry Page into
BarackObama.com
92
New Media and Presidential Campaigns 3
List of TablesTable 1 - Primary Source News Source for Political Information 10Table 2 - Previous Presidential Candidate Websites 14Table 3 - New York Times/CBS News Poll for Previous Democratic Primaries 18Table 4 - Six Ways of using the Web for the 1996 Presidential Campaign 25Table 5 - Advantages of Clinton’s Website 49Table 6 - Advantages of Obama’s Website 50Table 7 - Deficiencies Found in Both Websites 51Table 8 - Findings from Examination of 16 Presidential Campaign Websites 58
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