Lerare & thery
litratur & Thory .....2-15Phiosophy .....................16-19exam Copy Poicy ............13Ordrig .................................14
Te Studio Authorshipof Hollywood MotionPictures
Contrary to theories o singleperson authorship,
argues that thecorporate studio is the authoro Hollywood motion pictures,both during the classical era o the studio system and beyond,when studios became players inglobal dramas staged by mas-sive entertainment conglomer-ates. Hollywood movies areexamples o a commodity that,until the digital age, was rare:a sel-advertising artiact thatmarkets the studio’s brand inthe very act o consumption.
“This highy origia ad gag-ig study maks a sigicatcotriutio to Amrica mhistory ad to m ad mdiathory, particuary mdia idus-try studis. no othr author hasaayzd studio authorship withth dpth, car, ad compxitythat Christs xhiits hr,or has such a argumt supportd with cos radigs o idividua ms.”
—Thomas Schatz,University o Texas at Austin
400 pp., 102 illustrations, 2012
9780804778633 Paper $29.95
9780804771672 Cloth $90.00
Comics and the History of wenty-First-Century Storytelling
argues that the seem-ingly sudden visibility o comicsis no accident. Beginning withthe parallel development o nar-rative comics at the turn o the20th century, comics have longbeen a orm that invites—indeedrequires—readers to help shapethe stories being told. oday, withthe rise o interactive media, thecreative techniques and the read-ing practices comics have beenexperimenting with or a century are now in universal demand.Recounting the history o comicsrom the nineteenth-century riseo sequential comics to the news-paper strip, through comic booksand underground comix, to thegraphic novel and webcomics,Gardner shows why they oer thebest models or rethinking story-telling in the twenty-rst century.
“Origia, provocativ, dpyiormd, ad a much ddcorrctiv to th prstistias o comics studis.”
—Charles Hateld,Caliornia State University, Northridge,author o
Alternative Comics:An Emerging Literature
240 pp., 69 fgures, 2012
9780804771474 Paper $24.95
9780804771467 Cloth $80.00
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Cover drawing: Friese Undine. “TheInternational College of Somnology.”Ink and enamel on aluminum, 2007.