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Net worth of India’s ultra HNHs to grow 5 times to

235 trillion

by 2015-16

T.O.P. India - Decoding the ultra HNI

What sets the ultra HNI as a class apart?What sets the ultra HNI as a class apart?

Value and size of assetsScale and visibility of spendsNetworks of influence The power they wieldSocial visibility and hierarchy

FOREWORD

Ultra high net worth individuals (HNIs) are the crème de la crème of society, in virtually all respects – be itin terms of riches, power and status, or even lifestyle. In India, over the past few years, the economic boom haspropelled many already-rich people, and a few other first-time entrepreneurs and technocrats into thisexclusive club, and resulted in a significant burgeoning of the number of ultra HNIs. One barometer of this isthe growing number of Indians who figure in the Forbes Billionaires list that is released every year.Barring unforeseen circumstances, there is no turning back of the clock on the spectacular India growth story.As the ultra HNI segment grows, wealth managers will inevitably feel the need for greater knowledge on thesegment, particularly in terms of its behaviour on spending and investments, so that they can providesuitable, timely advice. So will marketing and strategic managers of companies that specialise in ultra luxuryproducts and services. Many others will benefit as well.It is therefore an appropriate time to try and understand the ultra HNIs, in particular their behavioural aspectswhen it comes to issues such as spending and investing. This report does just that, revealing new unexpectedtrends, debunking some lingering myths and reaffirming some well-known beliefs about the super rich.Kotak and CRISIL are extremely proud to present this inaugural edition of their report ‘Top of the Pyramid.’ Ourchoice of the title is a reflection of who this report is about: the finest of the finest, the best of the best –

The ultra high net worth individual