Shells ulrecLlonal MaLrlx Shells ulrecLlonal MaLrlx

@he Shell ulrecLlonal ollcy MaLrlx ls anoLher

reflnemenL upon Lhe 8osLon MaLrlx
long Lhe horlzonLal axls are ptospects fot
sector profitobi/ity and along Lhe verLlcal axls
ls a componys competitive copobi/ity
W f Ma[or resources are focused upon Lhe S8u
W 1f could be vulnerable over a longer perlod of
Llme buL flne for now
W Doub|ou|t gamble on poLenLlal ma[or S8us for Lhe
fuLure
W owt grow Lhe markeL by focuslng [usL enough
resources here
W usto|f| [usL llke a cash cow mllk lL and do noL commlL
any more resources
W fsfto ven more llke a cash cow mllk here for
expanslon elsewhere
W 9fsw|tfwf| move cash Lo S8us wlLh greaLer
poLenLlal
W D|vst llquldaLe or move Lhese asseLs on a fasL as you can
W s dlscussed above lLs a sorL of exLenslon Lo
Lhe 8CC maLrlx and ls a very useful Lool for
efflclenL pollcy maklng lssues
lmlLaLlons lmlLaLlons
W ssumes LhaL Lhe same seL of facLors ls
unlversally appllcable for assesslng Lhe
prospecLs of any producL/buslness 8elevanL
facLors and Lhus Lhelr relevanL lmporLance wlll
vary boLh accordlng Lo Lhe flrms producLs
and Lhe lndlvldual characLerlsLlcs of each
company
W no guldellnes on how Lo lmplemenL Lhe
sLraLegy as menLloned ln Lhe cell of Lhe maLrlx
1nANkD 1nANkD