SLIDESHARE

The Quiet Giant

OF CONTENT MARKETING
Content marketing is a marketing technique that involves the creation or sharing of content for the purpose of engaging customers. More and more companies are incorporating content marketing into their overall digital strategies.

SLIDESHARE IS THE WORLDS LARGEST PROFESSIONAL CONTENT SHARING COMMUNITY

SLIDESHARE VISITOR GROWTH

SITES ON THE WEB

ONE OF THE TOP 150

65

60

60,077,045

55

50

45

VISITORS (MILLIONS)

40

VISITORS A MONTH

60 MILLION

35

33,194,966
30

25

20

SLIDE VIEWS A MONTH

THATS 1,140 SLIDES VIEWED PER SECOND

3 BILLION

15

16,993,514

10

6,116,777

0 2007

1,529,805
2008 2009 2010 2011

HIGHLY PROFESSIONAL AUDIENCE

According to ComScore, 100 equals the average traffic to a particular site within a specific demographic. SlideShare has five times traffic from business owners than other popular websites.

594 518

A recent study by the B2B Technology Marketing Community on LinkedIn shows the current state of content marketing in the B2B space.

33% 45%
Less than 10 10-30

SOURCES: CONTENT MARKETING INSTITUTE SLIDESHARE.NET QUANTCAST COMSCORE

507 164
BUSINESS OWNER
Marketers are spending a quarter of their marketing budgets on content marketing.

KEY:

82 85 94 144 199

89 166 96 139

156 162

ORGANIC SEARCH

14% 7% 1%
30-50 50-100 100+
AVERAGE NUMBER OF
SLIDES PER PRESENTATION

147 95

91 146 93 99
previous year.

99 130 108

The Optimal
Keep It Short & Sweet
NUMBER OF SLIDES

90

MICRO BUSINESS SMALL BUSINESS OWNER OWNER

C-LEVEL

WORK IN SMALL BUSINESS

B2B Marketing Programs

Top Strategies Used in B2B Marketing Programs

71%
82%
of B2B companies are doing more content marketing than the Content Marketing

70%
Search Engine Marketing

68%
Host or Attend Events

64%
Public Relations

32%
Print TV Radio

SLIDESHARES AUDIENCE COMES FROM

SOCIAL NETWORKS

OTHER SLIDESHARE CONTENT

Presentation
Be visual
AVERAGE NUMBER OF
PICTURES PER PRESENTATION

19

GET TO THE

POINT

AVERAGE NUMBER OF WORDS PER SLIDE

19

24