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Stats of the monthDecember 2011
 
Print newspaper readers are becoming an extinct species
Last year the equivalent of Glasgow stopped buying a national daily paper
Year on year daily newspaper sales are down 600k -this is part of a long term trend which saw the UKprint newspaper market shrink by 21% and the US by30% between 2007-2009 (OECD)
 
Trust in online media is rising at the expenseof traditional media trust 
Social media trust - 36% vs 33%Print newspaper trust - 34% vs 46%(OFCOM - NB, pre hacking scandals)
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