OXFORD BROOKES UNIVERSITY SKILLS AND LEARNING STATEMENTPLUS EXPRESSWAYS BERHAD JULIANA HENG HUIJING, 1932933
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Skills and Learning StatementQuestion 1: What did you learn from the meeting with your Project Mentor,including the presentation that you gave to your Project Mentor?
There are many learning outcomes from meeting with my project mentor. While mosthave a direct impact on the project, others are more in the development of livingskills.My mentor counsels me in my project; providing me useful feedback on my drafts.Helping me to understand the nature of my project, she dispelled my initial fears thatI had in selecting this CSR-related project. When I
found that most of PLUS’s localcompetitors including LITRAK was not an ‘equal’ in scale in adopting CSR, my
mentor suggested that I choose NEXCO of Japan instead as it was a more
‘proportionate’ company to compare with to do an evaluation. She also supp
on my intention to do a consumer satisfaction survey on PLUS’s services to obtain
experience in obtaining primary data.My mentor explained to me that a CSR-type project was not merely a descriptivetask. She impressed upon me on the need to identify both quantitative and qualitativeaspects. She counseled me to analyse CSR activities from financial data toevaluate PLUS as a competitive business entity. Similarly, she requested that I lookat the qualitative aspects such as branding, reputation and community affinity todetermine the status of PLUS as a responsible corporate citizen.
Through her guidance, I have managed to benchmark PLUS’s CSR activities withBursa’s CSR framework and the Global Reporting Initiatives (GRI) to
the degree of conformance. Apart from that, I have applied Carroll’s CSR Pyramid
to understand PLUS as a CSR corporation. Similarly, through application of
Mendolow’s Matrix, I have identified PLUS’s stakeholders and the dynamics of the
power-interest concept and its correlation and applicability in the real world.
My mentor meetings served as a ‘sounding board’ for my ideas and opinions. It has
added value and have helped me drive my project from one stage to the next. Based
on my mentor’s ad
vice, I had to realign my project many times as new perspectivesare uncovered that will help answer my research questions more poignantlyparticularly that which relates to sustainability and on making recommendations tobolster PLUS to become an even better CSR corporate player, both locally andglobally.My initial draft was voluminous. Based on suggestions from my mentor, I whittled
down the word count to conform to OBU’s criterion.