Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
P. 1
OBU Thesis Edit 65

OBU Thesis Edit 65

Ratings: (0)|Views: 6,825 |Likes:
Oxford Brooke University
Oxford Brooke University

More info:

Categories:Business/Law, Finance
Published by: Jonathan Heng Fuqiang on Dec 04, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

11/08/2013

pdf

text

original

 
 
TOPIC 20:
PLUS EXPRESSWAYS BERHAD‟S
CORPORATE SOCIAL RESPONSIBILITYPOLICIES, INCLUDING BUSINESS ETHICS ANDTHEIR IMPACT ON BUSINESS PRACTICE ANDKEY STAKEHOLDERS(6,494 Words)
Being a Research and Analysis Project submitted inpartial fulfilment of the requirements of BSc (Hons) inApplied Accounting of Oxford Brookes University
Name :ACCA Registration Number :Submission Date :
 
OXFORD BROOKES UNIVERSITY RESEARCH AND ANALYSIS PROJECTPLUS EXPRESSWAYS BERHAD JULIANA HENG HUIJING,1932933
CONTENTS 
 
OXFORD BROOKES UNIVERSITY RESEARCH AND ANALYSIS PROJECTPLUS EXPRESSWAYS BERHAD JULIANA HENG HUIJING, 1932933
   P  a  g  e
   1
PART 1: PROJECT OBJECTIVES AND OVERALL RESEARCH APPROACH1.1 TOPIC AREA
I have chosen Topic 20 for my research and analysis project. This will entail an
analysis of an organisation‟s Corporate Social Responsibility (CSR) policies and their 
impact on business practices and key stakeholders.CSR is perceived as a source of competitive advantage today. It improves branding,reputation and competiveness.
 
A CSR company is perceived as more caring andmore trustworthy.There is no one common acceptable definition of CSR since the concept first tookroot since the early 1970s. Here are some examples of CSR definitions.
European Commission (2011) defines CSR as
A concept whereby companiesintegrate social and environmental concerns in their business operations andin their interaction with their sta
keholders on a voluntary basis.‟
 
Bursa Saham Kuala Lumpur (2011)
defined CSR as the „open and transparent
business practices that are based on ethical values and respect for thecommunity, employees, the environment, shareholders and otherstakeholders. It is designed to deliver sustaina
ble value to society at large‟.
 
The Singapore Compact for CSR (2011) loosely defines CSR as
„business‟s
efforts to achieve sustainable outcomes by committing to good business
practices and standards‟.
 
1.2 REASONS FOR CHOICE OF TOPIC
As CSR is fast gaining prominence in Malaysia, choosing this topic will provide mean opportunity to get to know CSR better from a practical viewpoint.
 
Learning P1 Professional Accountant has also aroused my interest in this area. Iwould like to know how CSR concepts actually work in practice; and exploring CSRfurther will certainly help broaden my understanding of its effects on corporations.The fall of corporate giants such as Lehman Brothers, Worldcom and Enron has alsopersuaded me to research on CSR. CSR driven companies are perceived asethically superior and more trusted to deliver on their promises.I am certain that choosing CSR as my project will elevate my understanding of itsconcepts and how its adoption can add value to a company.

Activity (41)

You've already reviewed this. Edit your review.
MAHARANISO liked this
1 thousand reads
1 hundred reads
vickychowdhury liked this
gabrielhero liked this
Monika Caruso liked this
ahsan1379 liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->