OXFORD BROOKES UNIVERSITY RESEARCH AND ANALYSIS PROJECTPLUS EXPRESSWAYS BERHAD JULIANA HENG HUIJING, 1932933
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PART 1: PROJECT OBJECTIVES AND OVERALL RESEARCH APPROACH1.1 TOPIC AREA
I have chosen Topic 20 for my research and analysis project. This will entail an
analysis of an organisation‟s Corporate Social Responsibility (CSR) policies and their
impact on business practices and key stakeholders.CSR is perceived as a source of competitive advantage today. It improves branding,reputation and competiveness.
A CSR company is perceived as more caring andmore trustworthy.There is no one common acceptable definition of CSR since the concept first tookroot since the early 1970s. Here are some examples of CSR definitions.
European Commission (2011) defines CSR as
A concept whereby companiesintegrate social and environmental concerns in their business operations andin their interaction with their sta
keholders on a voluntary basis.‟
Bursa Saham Kuala Lumpur (2011)
defined CSR as the „open and transparent
business practices that are based on ethical values and respect for thecommunity, employees, the environment, shareholders and otherstakeholders. It is designed to deliver sustaina
ble value to society at large‟.
The Singapore Compact for CSR (2011) loosely defines CSR as
efforts to achieve sustainable outcomes by committing to good business
practices and standards‟.
1.2 REASONS FOR CHOICE OF TOPIC
As CSR is fast gaining prominence in Malaysia, choosing this topic will provide mean opportunity to get to know CSR better from a practical viewpoint.
Learning P1 Professional Accountant has also aroused my interest in this area. Iwould like to know how CSR concepts actually work in practice; and exploring CSRfurther will certainly help broaden my understanding of its effects on corporations.The fall of corporate giants such as Lehman Brothers, Worldcom and Enron has alsopersuaded me to research on CSR. CSR driven companies are perceived asethically superior and more trusted to deliver on their promises.I am certain that choosing CSR as my project will elevate my understanding of itsconcepts and how its adoption can add value to a company.