With roots in database marketing, we have placed a heavyemphasis on analytics since we entered the Search Marketing spaceover a decade ago. Our team of statisticians and data integrators ishighly-trained in predictive modeling and forecasting, as well as thetranslation of technical results into tangible strategies.Our partnership with SAS, the leader in business analytics software,fuels our analytics services in long-term performance forecasting,conversion attribution, campaign organization, campaignbudget allocation, campaign performance testing, keyword bidmanagement, and media mix modeling.
Starting with a social media audit, we analyze the target audience,work with the client to set the objectives of the social media
eort, recommend strategies for using social media, and suggest
communities and technologies to leverage for best success.After the audit, we can directly manage social media includingcreating pages and posting to sites, tweeting, optimizing andposting videos, etc. We also manage paid ad placement on socialmedia sites. Our sentiment analysis capabilities help our clientsmonitor their perception in the social sphere.
Consulting and Audits
Our dedicated, customer service driven team makes IMPAQT feel
more like a consulting rm than an agency, which is why we oer
extensive Search Marketing consulting and auditing services. Ourstrategists, search marketers and statisticians have some of thelongest tenure in the industry. This experience gives them the
capability to nd those under-the-radar opportunities and help you
take new approaches that your competition has yet to discover.Ourconsulting and auditing services include :
PPC Campaign Restructure
– In-depth audit of current PPCcampaigns and a restructure to adhere to PPC best practicesand your goals.
– Deep dive into the design structure andcontent of your website. Includes competitor research, analysisand audit of site architecture and design, and content and metarevisions.
– Strategy and analysis deliverablethat shows the incremental value of PPC.
– Customized recommendations on how to besuccessful in Local Search. Includes keyword opportunities withrespect to the competition, site comparisons vs competitionand overall approach.
– Moving beyond the last click practice
to indentify the inuencers that cause conversions to better
allocate your budget.
Who We Are
IMPAQT, a Merkle Company, helps Fortune 1000marketers gain revenue, branding awareness, and topInternet rankings through Pay-per-Click advertising andSearch Engine Optimization.Our customized client consulting, coupled with powerfulanalytics capabilities, has catapulted us to the top tier of Search Marketing agencies worldwide.
What We Do
Search Engine Optimization (SEO)
Our rigorous, systematic SEO strategies are based on ourextensive client experience over the past decade. After
carefully analyzing a client’s specic business objectives,
competitive space, Web site design, past successes andoperating constraints, our Client Services Team developsa long-term approach to maximize visibility. SEOservices include Web site architecture & usability, linking,international & local Search, video optimization, mobileSEO, and SEO copywriting.
Paid Search (PPC)
At IMPAQT, every Paid Search engagement is custom-
designed to meet the specic goals of the client, whether
they are related strictly to ROI or also to revenue,brand equity, or a competitive edge. Incorporating ourproprietary PPC Management tools, measurementtechnologies, and client service processes, ourservices are a customized mix of campaign planning,bid management & optimization, testing & qualityassurance, creative services, and international support.
“[IMPAQT] boasts the best currentoering we ound with an untouchableadaptive bidding platorm, dedicatedtools or automating SEO and fexiblemultichannel reporting”“Marketers seeking a go-getter agencythat takes a partnership-approach toaccount management will like IMPAQT”
The Forrester Wave™: US Search MarketingAgencies, Q1 2011 (January 2011)