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SapientNitro Insights 2012

SapientNitro Insights 2012

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Published by SapientNitro
In the pages of Insights, SapientNitro subject matter experts present their perspectives on how business leaders can successfully face the challenges posed by today’s complex business environment. From harnessing the voice of the consumer through social media management and listening tools to constructing optimal multi-channel experiences using pervasive information architecture, the cloud, and user content, our authors address a diverse range of market, marketing, and design topics.

At SapientNitro, we see the challenges facing our clients and are inspired by the array of opportunities they present for companies to create truly groundbreaking experiences. In this complicated world where connections and capabilities are being reinvented, Insights is the ultimate accelerator.
In the pages of Insights, SapientNitro subject matter experts present their perspectives on how business leaders can successfully face the challenges posed by today’s complex business environment. From harnessing the voice of the consumer through social media management and listening tools to constructing optimal multi-channel experiences using pervasive information architecture, the cloud, and user content, our authors address a diverse range of market, marketing, and design topics.

At SapientNitro, we see the challenges facing our clients and are inspired by the array of opportunities they present for companies to create truly groundbreaking experiences. In this complicated world where connections and capabilities are being reinvented, Insights is the ultimate accelerator.

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Published by: SapientNitro on Dec 05, 2011
Copyright:Attribution Non-commercial

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02/26/2014

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INSIGHTS
2012
H Digit Innvtin Impcts Y Bsinss
 
Tb  Cntnts
 
Mbi47Cntxt —
The New Gold of the Mobile IndustryTorsten Schollmayer 
51
Could Mobile Lead Your Customer Experience?Paul Bevan
Tchngy54
Digital Marketing Platforms: Taking Back ControlDan Barnicle
57
After the Release: Maximizing Value From Your Commerce Platform InvestmentSheldon Monteiro
61
Platforms in the Cloud: Deciding to Use or OwnScott Petry
65INTerNaTIoNal PerSPeCTIVeS
Nth amic
:Justin Barkhuizen, Rob Murray
asti
: Mark Krebs
Chin
: Jennifer Tan
Singp
: Jue Lu
Indi
: Vidhya Sankarnarayan
rssi
: Yulia Rubina
Midd est
: Matt Horobin
Gmny
: Torsten Schollmayer 
uk
:Paul Bevan, Chad Cribbins
85foreSIGHT: THe oNe To fIVe YearTreND ouTlook
Rob Gonda, Hilding Anderson
94NoTe froM THe eDITor
Hilding Anderson
3MarkeTING aT THe INTerSeCTIoN ofCoMMuNICaTIoNS aND CoMMerCe
Alan Herrick
5MoBIle MoMeNTS
Hilding Anderson, Rachel Zinser 
19VIewSIGHTMting nd Mdi21
What’s New in DigitalNigel Vaz
24
Rise of the Machine —Death of the Media Planner?David D’Alleva
27
The Cross-Channel Challenge:Building Pervasive Information ArchitectureMichael MacLennan
31
Media of the MomentDavid Bradfield
34
Predictions for the Next 5 Yearsin Retail BankingAlex Sion
Sci Mdi36
Branding Out Loud Without Losing Your Voice:How to Avoid Social Dilemmas in the DigitalKnowledge MarketplaceErik Gottesman
39
If a Tweet Falls in the Forest:Using Listening to Drive Social Media StrategyAnnicka Campbell
42
Social Commerce —Beckoning New OpportunitiesChitranjan Sood
45
Is Social Commerce Exempt From ROI?Uwe Tueben

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