App Search Analytics | November 2011
ANALYTICS HIGHLIGHT SUMMARY
App Search Analytics
Paid app downloads decreased from 7% to 3% on Android. The decreases wereconcentrated at price points lower than $2.00. Weakness was also seen at the premiumprice points between $4.01 and $5.00 and $9.01 and $10.00, decreasing from 0.6% to0.2% and 0.3% to 0.1%, respectively. On iOS paid downloads increased from 20% to27%. The increase was concentrated at the $.99 and $1.99 price points. The formerincreased from 10.3% to 15.9%. The latter increased from 4.2% to 5.2%. Price pointsabove $10, drastically increased their share from .7% to 1.3%.
Best in Category
Android categories Games, utilities, and music increased their category share by at least1%. Books, ﬁnance, and sports, saw small decreases in their share. On iOS gamesdecreased their share from 32.6% to 31.7% and social networking deceased from 7.1% to5.5%. Lifestyle apps saw a small uptick from 5.2% to 6.1%.