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Chomp Charts November

Chomp Charts November

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Published by: Chomp on Dec 05, 2011
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 App Search Analytics | November 20111
 APP SEARCH ANALYTICS
November 2011
Analysis by Alex Braunstein
 
 App Search Analytics | November 2011
 ABOUT CHOMP’S APP SEARCH ANALYTICS
Welcome to the
14th edition
ofChomp’s
App Search Analytics Report!
Chomp’s technology powers the most advanced search engine for native and web apps across theworldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chomp’s on-device search functionality within the US during themonth of November.Android and iOS metrics included in this edition of App Search Analytics refers to data collectedNovember 1 - 30, but references previous months for trending and comparison purposes.To see more app search data from Chomp visit
http://chomp.com/etc/chomp-charts
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 App Search Analytics | November 2011
 ANALYTICS HIGHLIGHT SUMMARY 
App Search Analytics
App Monetization
Paid app downloads decreased from 7% to 3% on Android. The decreases wereconcentrated at price points lower than $2.00. Weakness was also seen at the premiumprice points between $4.01 and $5.00 and $9.01 and $10.00, decreasing from 0.6% to0.2% and 0.3% to 0.1%, respectively. On iOS paid downloads increased from 20% to27%. The increase was concentrated at the $.99 and $1.99 price points. The formerincreased from 10.3% to 15.9%. The latter increased from 4.2% to 5.2%. Price pointsabove $10, drastically increased their share from .7% to 1.3%.
Best in Category
Android categories Games, utilities, and music increased their category share by at least1%. Books, finance, and sports, saw small decreases in their share. On iOS gamesdecreased their share from 32.6% to 31.7% and social networking deceased from 7.1% to5.5%. Lifestyle apps saw a small uptick from 5.2% to 6.1%.
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