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Business Information Systems (BIS219)

Team A

INTRODUCTION
In this presentation we will look at the following: Business Models of online booksellers Amazon, Barnes & Noble and Borders websites Ethical, Legal and Security Issues Communication Technologies of Amazon, Barnes & Noble and Borders websites

BUSINESS MODELS

Bookseller Business Types

Porters Business Model D'Aveni's Business Model

BUSINESS MODELS
Competition between Businesses

Barnes & Noble and Borders


Amazon.com

Look and see how easy each companies website is to navigate and what each websites best sellers are and Let's look at the general appearance of the websites.

How easy is it to navigate the websites?


Amazon: has all the categories listed at the top of the page with some of the most used listed on the side. Barnes and Noble: The website is very easy to navigate. The homepage allows the user to choose which sub category they want to go into. That is where it is in the user goes the way they want to. Borders Books: has all the categories listed at the top of the page with some of the most used listed on the side

What is the best seller of each website?


Amazon: Crimes Against Liberty Barnes and Nobles: Mockingjay is the number one seller. Borders Books: Borders does not have their own list of best sellers. Amazons best seller list and Barnes and Nobles list are almost the same.

General appearance of the websites

Amazon

Barnes and Noble


Borders Book

Overall results of the different websites

Barnes and Nobles is the best book selling website because it is a very attractive website. Amazon was the worst looking website, and the hardest to navigate.

Ethical Issues
Code of Ethics
Responsibility Accountability

Liability

Legal Issues
Intellectual Property

Trade secrets

Patent
Copyright

Security Issues
Privacy Policies

Third Party

Sharing Information
Opt out options

BORDERS

Borders.com has limited user functionality and wish lists, along with minimal communication technologies, communities, blogs, and so on: http://www.borders.com

Border.com

Borders Rewards Program Borders.com launched 2008 Cross channel shopping between online and brick & mortar stores Borders Digital Center Ended alliance with Amazon.com

AMAZON
Amazons Founder and CEO, Jeff Bezos is a computer scientist, and has built a strong, secure platform for the company, Amazon utilizes numerous communication technologies, including, but not limited to: Amazon Electronic newsletters: An emailed communication system filled with their latest products, sales and discounts, plus more Amazon Wireless: http://wireless.amazon.com http://www.amazon.com/gp/gift Amazon Vine: http://www.amazon.com/gp/vine/help

Amazon.com Website
Online pioneer Credit card processing Merchandise evaluation Pictures and descriptions Virtual community One-click ordering New Product Amazon Kindle

Barnes & Noble.com

First bookstore to advertise on television Specializes in discount books Website launched in 1997 Offer Wi-Fi in stores Fiction wise acquired in 2009 Launched E-bookstore in 2009

Barnes and Noble


One of the advantages of Barnes & Nobles in the US is Wi-Fi. Their website features: BN User Community: http://my.barnesandnoble.com/communityp ortal/userprofile.aspx Similar to Amazon.com BN Bookclub: http://bookclubs.barnesandnoble.com/ Clubs, Communities, and Blogs by or for readers BN Bookfairs: http://www.barnesandnoble.com/bookfairs/i ndex.asp

References
Pearlson, K.E. & Saunders, C.S. (2005). Managing and using information systems (3rd ed.). Hoboken, NJ: John Wiley & Sons. Rainer, R.K. & Turban, E. (2008). Introduction to information systems (2nd ed.). Hoboken, NJ: John Wiley & Sons. Amazon. Amazon.com and youre done. Retrieved July 10, 2009, from http://www.ocf.berkeley.edu/~elram/index.html Borders.com. http://www.borders.com/online/store/BGIView_aboutus

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