Crowdsourcing needn’t be a multi
-million dollar formal process. At its heart are 4easy steps.
1. Ask for Input
Many brands never think to ask what their community wants.Before ING Direct Canada launchedTHRiVE Chequing in March, CEO Peter
Aceto posteda YouTube videoinviting clients to preview the product and send
him their feedback. 22,000 fans responded with valuable ideas.Here are some open-ended questions you can pose on Facebook or Twitter rightafter your finish reading this blog post:What do you use our product for? (You might discover application younever dreamed of.)What new features do you crave?
What is one thing you’d change about our product? (Brace yourself —
yourcommunity might tell you some harsh but ultimately helpful truths.)How can we make our product more enjoyable?What new products would you love to see?
2. Listen Respectfully
This is not a fake engagement exercise to drive web traffic. Value the feedback.My Starbucks Idea documents each idea Starbucks receives
including 27,159for Coffee & Espresso Drinks alone. Visitors can watch the leaderboard or searchfor ideas. An
Ideas in Action
section notes whether submissions are
In the Works
. (Launched: “
Starbucks also has prominent bios for Cindy and Sally, team members who listenfor ideas and ask questions. Clearly, Cindy and Sally are listening carefully, andStarbucks is better for it.