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4 Simple Steps to Do-It-Yourself Social Media Crowdsourcing

4 Simple Steps to Do-It-Yourself Social Media Crowdsourcing

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Published by Crowdsourcing.org

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Published by: Crowdsourcing.org on Dec 05, 2011
Copyright:Attribution Non-commercial

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03/17/2014

 
December 5, 2011
 
Crowdsourcing
 — 
 tapping into yourcommunity for ideas
 — 
 has been around forcenturies before socialmedia,but not everyorganization islistening.During college, I spentmy summers doinghard manual labor in agreenhouse. All you need to know about this company is that the lock on theiremployee suggestion box had rusted shut.By only pretending to listen, they did more than insult their employees. Theymissed a great chance to make their business better. Are you making the samemistake?Your community cares about your product
 — 
maybe more than you do. After all,
you’re being paid to sell it, but they’ve bought and used it. How might their 
passion and intelligence inspire you?
 
Crowdsourcing needn’t be a multi
-million dollar formal process. At its heart are 4easy steps.
1. Ask for Input
Many brands never think to ask what their community wants.Before ING Direct Canada launchedTHRiVE Chequing in March, CEO Peter Aceto posteda YouTube videoinviting clients to preview the product and send him their feedback. 22,000 fans responded with valuable ideas.Here are some open-ended questions you can pose on Facebook or Twitter rightafter your finish reading this blog post:What do you use our product for? (You might discover application younever dreamed of.)What new features do you crave?
What is one thing you’d change about our product? (Brace yourself — 
yourcommunity might tell you some harsh but ultimately helpful truths.)How can we make our product more enjoyable?What new products would you love to see?
2. Listen Respectfully
This is not a fake engagement exercise to drive web traffic. Value the feedback.My Starbucks Idea documents each idea Starbucks receives
 — 
including 27,159for Coffee & Espresso Drinks alone. Visitors can watch the leaderboard or searchfor ideas. An
 Ideas in Action
section notes whether submissions are
Under Review
,
 Reviewed 
,
In the Works
, or
 Launched 
. (Launched: “
).
 Starbucks also has prominent bios for Cindy and Sally, team members who listenfor ideas and ask questions. Clearly, Cindy and Sally are listening carefully, andStarbucks is better for it.

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