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theindianfashionscenario-apreview-090806011701-phpapp01

theindianfashionscenario-apreview-090806011701-phpapp01

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Published by Manisha Yadav

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Categories:Types, School Work
Published by: Manisha Yadav on Dec 06, 2011
Copyright:Attribution Non-commercial

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12/06/2011

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THE INDIAN FASHION SCENARIO
 
 TRIGGERS, TARGETS, TRENDS & TIPS2009
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In the globalised era, the apparel and accessory segment in India, like many othertraditional product segments, is undergoing an astounding change o perception. Whileit continues to enjoy the position o being an enhancer o beauty, the new-ageconsumer perceives ashion as a must, maniesting the wearer’s attitude, personalityand liestyle.Fashion is now an important new sales driver in India, and domestic and internationalbrands are scrambling to adjust their designs to cater to the Indian market. A host o variables - the buying occasion, the wearing occasion, the economic strata o the targetsegment and the efect o regional and religious inuences on all o them are nowbeing juggled to nd the winning mix.With mounting western inuence, and a ocus on revival o traditional Indian ashionelements, diversity in India sees new aces. The Indian ashion stage is a reection o deep cultural inuences, the consumer shit in the new economic scenario, andchanging social perceptions. It indicates the birth o new and distinct target groups thatride on various inuences to set new trends. Understanding these inuencers and thevarious target group characteristics are key to setting oot in the Indian ashionindustry. Read on to nd out more about this potential landscape.
FOREWORD
THE INDIAN FASHION SCENARIO
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CONTENTS
INDIAN FASHION TRENDS
A RICH AND VARIED TEXTILE HERITAGEFASHION CLASSICS
INDIAN FASHION
A BLEND OF WESTERN AND INDIAN WEAVESA GLOCAL SCENARIOLEADERS IN INDIAN FASHION
FASHION TODAY
CONSUMER SHIFTFACTORS BEHIND THE CONSUMER SHIFTPOTENTIAL TARGET GROUPSSEGMENT 1SEGMENT 2SEGMENT 3
MARKET POTENTIAL
TREND 1TREND 2TREND 3TREND 4
MACRO TRENDSIMPLICATIONS

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