Los Angeles, CA 90046 Cell: (310) 623-2045LinkedIn Profile: http://www.linkedin.com/in/ferntrejo E-mail: FernTrejo23@gmail.com
Strategic Management Consultant ~ Senior Manager
Forward-thinking and performance-driven Strategic Management Professional
with a results-chargedcareer propelling businesses to a dominant market position and providing strategic direction to support thegrowth and profitability of Fortune 500 clients. Harvard graduate with high-caliber managementqualifications, acute marketing instincts, and experience-backed judgment. Able to align businesses toward acommon mission. Accomplished in client management and managing large-scale strategic projects.
with expertise in analyzing competitive markets and existing operations to createinnovative strategies and implement formal business practices that generate new revenues, control costs, anddrive business growth. Excel in identifying key business opportunities or creating them from a seed concept.
well versed in matrix-managing cross-functional teams that collaborate as a focused unit to
Distinguished performance guiding start-up operations through periods of dramatic growth and stabilizing organizations faced with operational and financial challenges.
accustomed to interacting with C-level executives from high-profile corporations.Tackle the most difficult business problems with confidence and practical solutions in hand.
Project Management & Leadership
Planning & Facilitation
► Customer Relationship Management
► Performance & Process Improvement
► Change Management
-Up / Turnaround
New Product Marketing & Launch
► International Business
► Sales & Channel Strategy
Market Positioning & Analysis
Strategic Financial Modeling
► Presentations & Public Speaking
► Mergers & Acquisitions
► Team Building
► Social Media & Internet Marketing
► Branding & Consumer Insights
► P&L Management
Big Task Weekend
, Los Angeles, CA 2010
[BTW is an organization that brings together a diverse group of visionary leaders from top organizations to facilitate partnerships to solve the world
’s biggest challenges.]
Director of Strategic Management / Health & Wellness Leader
Recruited to direct
the foundation’s overall strategy
and multiple initiatives and special projects. Successful inexceeding all strategic and financial goals, which included collecting over $1.2 million for foundation. Led teamof 6 consultants and 8 interns and oversaw $900,000 budget.
Presided over the foundation’s largest
-ever collaborative action with more than 220 leaders and 100organizations in various strategic initiatives, including Health & Wellness, Financial Literacy, CorporateLearning, Sustainable Agriculture, and the Future of Education.
Led and facilitated the largest BTW team sessions and initiatives under Health & Wellness, resulting inbuilding partnership
s and initiatives around reshaping the health of America’s youth.
Phoenix Strategic Consulting
, Los Angeles, CA 2002
[Strategic management consulting firm that provides clients with the most effective business-growth strategies.]
Strategic Management Consultant
Worked with clients from diverse industries to provide customized solutions for improving their market share,productivity, financial performance, and change-management practices.
Developed and implemented strategic business plan to launch a new health and supplement company basedon creative product, demographic, channel, and geographic strategies.
Created targeted marketing strategies for various demographic groups for Starwood Hotels & Resorts byleveraging new customer relationship management capabilities, which led to significant improvements in theirLoyalty Program membership, retention, and customer satisfaction levels.
Designed the new mission, strategic plan, and organizational structure for Global Leaders of Tomorrow, aWorld Economic Forum and leadership group focused on improving the state of the world.