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Published by Amritanshu Mehra
Zara - A case study
Zara - A case study

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Categories:Topics, Art & Design
Published by: Amritanshu Mehra on Dec 07, 2011
Copyright:Attribution Non-commercial


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Case Analysis
Amitava MannaAmritanshuMehraAnimesh RanjanAnkit SharmaAnkita VarmaAnuj Chhabra
Zara is by far the largest, mostprofitable, and most internationalizedof the chains.
Zara‟s marketing strategy focuses on
product variety, speed-to-market, andstore location.
Zara‟s success is based on a business
system that depends on verticalintegration, in-house production,quick response, one centralizeddistribution center, and lowadvertising cost all of which made itso successful thus far.
Zara faced tough competitioninternationally with companiesincluding H&M, Gap, and Benetton.
Collecting vital information, such as daily salesnumbers, allow designers to approximate whattypes of fashions are selling well.
The designers have real-time informationavailable when deciding which type of fabric, cut,and colors to use when designing new clothes ormodifying existing ones.
IT advantage has shortened the time it takes togo from design conception to the time of arrivalat the distribution centers and finally to thestores to be placed on racks.

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