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Typeface Design

Typeface Design

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Published by Simon Lewis

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Published by: Simon Lewis on Dec 07, 2011
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Coleg Glan Hafren Trowbridge Cardiff: Graphics Yr1:Typographic design / Author: Simon lewis / September 2011
Overview
 Typographic and layout design surrounds us in our everyday lives, frompackaging and posters advertising events or products to websites andnewspapers. Many people who use a computer for word processingand to produce layout designs have a basic knowledge of typographicand layout conventions. By developing understanding and skills in thisarea you will be able to use typographic and layout design principles toproduce informed and creative design solutions.
You are to required produce a magazine cover suitable for the topicof your own choice. Such examples may include: fashion, cars,sports, design, computer, photography, music, entertainment, films,etc.The cover is required to show off a professional style withappropriate designed layout, original sourced images and includeyour own custom made font for the main heading.
Project Objective:
 This unit aims to introduce learners to designing with type andletterforms. It deals with their origin and development, the use of appropriate typographic terminology, and includes aspects of readingand communication skills. Learners will be expected to researchsources and references and will be involved in producing experimentaldesigns for letterforms.
Lecturers :
 Tony NewburySimon LewisKyle Moreno-Gray
I.V 
Dan Perkins
Contact Us :
glanhafren@gmail.com
Typeface & Layout Design
Programme:
Extended diploma in Graphic DesignProject:

Magazine CoverUnit:
39 Typeface & letterforms/ 40: Typographic & layout designCohort:
Graphic Design year 1Issued:
8th November 2011Deadline:
Final Project Deadline 5th January 2012
Schedule:
9 weeks (inclusive of christmas break)
 
 Type to enter text
Coleg Glan Hafren Trowbridge Cardiff: Graphics Yr1:Typographic design / Author: Simon lewis / September 2011
In week
one & two
you will be required to carry out historical researchin association to typeface.You will need to initially produce a design brief that will discuss your aimsthroughout the project.At this stage you will be able to research into
existing custom made fontsand their various genres
. You will need to analyze your findings so thatthey will assist you whilst designing at a later stage.
Design Brief
Describe the following terms:
Typeface & Letterforms
Visuallyexplain the following terms:
Typographic terminology
:
(Show examples)
Font, type family, type styles,light, roman, regular, bold, black, italic,condensed, expanded, sans serif, serif,shadow, underlined,
 
heading,leading, kerning, tracking, drop caps, paragraph indents 
The anatomy of type
:
(Show an illustration)
Body, x height, serif, sans serif, ascender, descender, counter, caps, lower-case, uppercase, en dash, em dash, stress, clarificationInvestigate the historical development of typefaces and letterforms:Pictograms, Ideograms, Papyrus, Parchment, script letterpress, moveabletype, digital screen-based production
You will be working towards Unit 39 Learning Outcomes [1, 3]You will be working towards Unit 40 Learning Outcomes [2]
Lecturers :
 Tony NewburySimon LewisKyle Moreno-Gray
I.V 
Dan Perkins
Contact Us :
glanhafren@gmail.com
 
Week One
Programme:
Extended diploma in Graphic DesignProject:

Magazine CoverUnit:
39 Typeface & letterforms/ 40: Typographic & layout designCohort:
Graphic Design year 1Issued:
8th November 2011Deadline:
14th November 2011Schedule:
9 weeks (inclusive of christmas break)
 
 Type to enter text
Coleg Glan Hafren Trowbridge Cardiff: Graphics Yr1:Typographic design / Author: Simon lewis / September 2011
Research graphic design (work that includes type & graphics/images).You will need to investigate early productions (Bauhaus, Swiss Style, etc) tothe recent digital age (comics, newspapers, leaflets, CD inlays, businesscards, packaging, signage, etc). You should reference and form opinions/ impressions of collected work. (Use the internet, take photos, collectmagazines, leaflets, look at various genres, library, galleries, exhibitions, billboards, etc). Examples need to be scanned, mounted, and annotated.Research
ʻ
TWO Font authors
ʼ
(i.e Max Meidinger, Jonathan Barnbrook,Eric Gill, Zuzana Licko, David Carson, Neville Broady, Hermann Zapf,PaulRenner,etc). Illustrate and annotate examples of their work.Research existing magazine covers
(sourced primary and secondary
)and explaintypeface terminology, page layout conventions (legibility), typesize, type style, margins, header, footer, grid, columns, and gutters. You willalso need to explain the artists; use of space, decoration, function, distortion,text wrapping, impact, intended message, mood,abstract meaning? etc.Select two examples of
work from an artist of your choice. The workmust include type and images,
for in- depth analysis - (compare andcontrast, explain the communication needs -i.e the layout, legibility, style,language, decoration, impact, intended message, mood, abstract meaning,target audience.Show examples of fonts being used as
ʻ
visual barriers and signposts
ʼ
.
You will be working towards Unit 39 Learning Outcomes [2]You will be working towards Unit 40 Learning Outcomes [1, 2]
Lecturers :
 Tony NewburySimon LewisKyle Moreno-Gray
I.V 
Dan Perkins
Contact Us :
glanhafren@gmail.com
 
Week Two/ Three
Programme:
Extended diploma in Graphic DesignProject:

Magazine CoverUnit:
39 Typeface & letterforms/ 40: Typographic & layout designCohort:
Graphic Design year 1Issued:
14th November 2011Deadline:
28th November 2011Schedule:
9 weeks (inclusive of christmas break)

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