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Case Paper – Bata Insurance

Case Paper – Bata Insurance

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Published by Ali Raza Syed
A fictional company
A fictional company

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Published by: Ali Raza Syed on Dec 07, 2011
Copyright:Attribution Non-commercial

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05/13/2014

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AliRazaSyed–(2009-1-90-9963)
Thiscasestudyexaminesthecustomer-focusedapproachofZurich,theinsuranceandfinancialservicesprovider.ZurichFinancialServicesGroup(Zurich)isaglobalcompany.Itprovidesbothbusinessandpersonalinsurance.Ithasarichmixofproductsandservices,includingmotorinsurance,buildingsandcontentsinsurance,riskmanagement,lifeassurance,andpensionsandinvestments.
 
CasePaper–BataInsurance
MarketingManagement–SectionE
 
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ACKNOWLEDGMENTS
We are truly indebted to Sir Riaz Khan for giving us this incredibleopportunity to conduct a case study. We would like to thank him for  providing us information and guidance throughout our report in order tomaterialize our content for the report. He showed commendable gesture of  believing in our potentials and guided us throughout the completion of thisreport. He had faith in us, which helped us overcome all the obstacles withregard to the project. We owe our deepest gratitude to Sir Riaz Khan for hisconstant support and encouragement, which provided us the inspiration tocomplete this survey report.Also I would like to thank Mr. Azeem Nadir, who helped me develop thisreport on the basis of his extensive experience in Insurance and personalfinancing institutionsIt was a pleasure working on such a report and on a topic so enlightening andinsightful.
 
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LETTER OF TRANSMITTAL
7
th
December 2011Mr. Riaz Khan,Lecturer Marketing,Institute of Business Management.Respected Sir,This is a case study on
Bata Insurance
. The purpose of this report was toresearch on the issues of 
Bata Insurance
. Secondly, we tried to find thesuitable solution to solve the particular issue.The methodologies that have been used for this assignment are variouswebsite sources, research papers. We have tried our best to prepare awell-organized report that meets your requirements.If any kind of further information regarding the report is required, pleasecontact us at any time with questions. You may contact us at our IoBMmail.Sincerely,Ali Raza Syed2009-1-90-9963BBA, IoBMKarachistd_9963@iobm.edu.pk 

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