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Published by arraga3

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Published by: arraga3 on Dec 08, 2011
Copyright:Attribution Non-commercial


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Index:1. History1.1)Finaning and initial public offering.1.2)Growth.1.3)Acquisitions and partnerships.1.4)Google data centers.2. Product and servities2.1) Advertising.2.2)Search engine.2.3)Productivity tools.2.4)Enterprise products.2.5)Other products.3. Corporate affairs and culture.3.1)Employees.
3.2)Googleplex.3.3)Philanthropy.3.4)Network neutrality.3.5)Privacy. ________________________________
Google began in January 1996 as a researchproject by Larry Page and Sergey Brin whenthey were both PhD students at StanfordUniversity in California.While conventional search engines rankedresults by counting how many times the searchterms appeared on the page, the two theorizedabout a better system that analyzed therelationships between websites. They calledthis new technologyPageRank, where awebsite's relevance was determined by thenumber of pages, and the importance of thosepages, that linked back to the original site.A small search engine called "RankDex" fromIDD Information Services designed byRobin Li was, since 1996, already exploring a similarstrategy for site-scoring and page ranking. Thetechnology in RankDex would be patented andused later when Li foundedBaiduin China.
Page and Brin originally nicknamed their newsearch engine "BackRub", because the systemcheckedbacklinksto estimate the importanceof a site.Eventually, they changed the name to Google,originating from a misspelling of the word"googl",the number one followed by onehundred zeros, which was picked to signify thatthe search engine wants to provide largequantities of information for people. Originally,Google ran under the Stanford Universitywebsite, with the domain
. The domain name for Google was registered onSeptember 15, 1997, and the company wasincorporated on September 4, 1998. It wasbased in a friend's garage in MenloParck,California. Craig Silverstein, a fellow PhDstudent at Stanford, was hired as the firstemployee.In May 2011, unique visitors of Googlesurpassed 1 billion mark for the first time, an8.4 percent increase from a year ago with 931million unique visitors.
1.1Finaning and initial public offering.
 The first funding for Google was an August1998 contribution of US$100,000 fromAndy

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