Ideas Are Fragile, Handle With Care
Ever had an idea? Have you experienced that eureka moment? Ever had an idearejected? Have you ever forgotten an important thought? Have you ever gainedinsights that might make a difference but given up because the prospect of jumping through corporate hoops was too much effort?
Ideas are fragile. They can mean everything if used or nothing at all if wasted.There are many ways of wasting good ideas even if people do share them. Thereare also many ways of sending the message that people with good ideas would bewasting their time if they shared them with you.
is a company where thinking is not welcome and thinkers receive norewards for their efforts. Culturally there is one best way so that people view newideas as trouble. There is indifference to finding any better way. There is cynicismborn of apathy and negative experiences.
is a company where managers treat ideas casually. They think thatideas are simple, easy, not really worth doing anything about. They view creativityas the opposite of productivity. There is often no organised way of dealing withnew ideas. There may be an underpowered suggestion scheme or an over-demanding return on investment scheme.
is a company that welcomes new ideas. It knows that they arevaluable. It knows that they are necessary. It has a culture that wants to examineideas and see how they contribute. There is often an organised way of dealingwith new ideas as they arrive. There may even be an approach to managing thoseideas through to the market.
is a company that that
out new ideas. It wants to understandthe world better. It wants to make a difference. It is drive by curiosity to questionassumptions. People view their expertise as a starting point for contributing tonew knowledge rather than as a defence mechanism for keeping facts in neatlittle boxes. Individuals and their networks challenge boundaries. People seeimpossible as motivational rather than a constraint.