INTELLIGENT INFORMATIONSYSTEMS GET SOCIAL
SUPPORTED BY THE SAP SOCIALMEDIA PARTNER PROGRAMME
SAP Partner Edge
Social Media Partner ProgrammePartner Spotlight
Intelligent InormationSystems (IIS) is a leadingSAP certiied Gold Partnerspecialising in supplying,implementing andsupporting SAP BusinessOne sotware to SMEcustomers across boththe UK and Ireland.IIS combines a highlevel o service withcomprehensive sotwarepackages designed to meetthe varied needs o today’sSME market.
A new website, a new socialmedia strategy
IIS has been involved with the SAPSocial Media Partner Programmesince the beginning o theprogramme’s series o webinars inJuly 2010. This tied in with a majorrevamp o the IIS website, dueSeptember 2010, which alsocoincided with their desire toembrace social media as a wayo creating new ways to engage with customers.While IIS currently has no ixed socialmedia policy in place, it is theMarketing Department’s soleresponsibility to drive social mediaactivity, with a longer-term view oinvolving the Sales Team, too. Whileit’s still early days, the companysuccess to date means they hope toimplement a ixed social media policyas soon as possible.
Off to a fast start
Having speciically built a companyblog into their website, IIS was ableto start creating content quickly – which they then spread across othersocial media platorms such asFacebook, YouTube and Twitter –to create consistent messaging nomatter how customers chose tointeract with them.
Using set tasks to structureactivities
IIS ound the SAP Social MediaPartner Programme oered them a wide range o practical advice andideas about how to extend urtherinto these new territories, with settasks helping them structure theirstrategy and activities. For example,ollowing a recent webinar, they wereable to create a LinkedIn accountand set up a new business group.
“We wouldn’t have doneas much activity i it hadn’tbeen or the SAP SocialMedia Partner Programme.It helps us get to grips with social media, shapingstrategy, setting tasks,the visibility o new socialmedia sites and gettingpeoples’ buy-in.”