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SAP Social Media Case Study - IIS

SAP Social Media Case Study - IIS

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Published by Morgan Browne
SAP Business One Partner Social Media Case Study...Intelligent Information Systems!
SAP Business One Partner Social Media Case Study...Intelligent Information Systems!

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Published by: Morgan Browne on Dec 08, 2011
Copyright:Attribution Non-commercial


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SAP Partner Edge
Social Media Partner ProgrammePartner Spotlight
Intelligent InormationSystems (IIS) is a leadingSAP certiied Gold Partnerspecialising in supplying,implementing andsupporting SAP BusinessOne sotware to SMEcustomers across boththe UK and Ireland.IIS combines a highlevel o service withcomprehensive sotwarepackages designed to meetthe varied needs o today’sSME market.
 A new website, a new socialmedia strategy
IIS has been involved with the SAPSocial Media Partner Programmesince the beginning o theprogramme’s series o webinars inJuly 2010. This tied in with a majorrevamp o the IIS website, dueSeptember 2010, which alsocoincided with their desire toembrace social media as a wayo creating new ways to engage with customers.While IIS currently has no ixed socialmedia policy in place, it is theMarketing Department’s soleresponsibility to drive social mediaactivity, with a longer-term view oinvolving the Sales Team, too. Whileit’s still early days, the companysuccess to date means they hope toimplement a ixed social media policyas soon as possible.
Off to a fast start
Having speciically built a companyblog into their website, IIS was ableto start creating content quickly – which they then spread across othersocial media platorms such asFacebook, YouTube and Twitter –to create consistent messaging nomatter how customers chose tointeract with them.
Using set tasks to structureactivities
IIS ound the SAP Social MediaPartner Programme oered them a wide range o practical advice andideas about how to extend urtherinto these new territories, with settasks helping them structure theirstrategy and activities. For example,ollowing a recent webinar, they wereable to create a LinkedIn accountand set up a new business group.
“We wouldn’t have doneas much activity i it hadn’tbeen or the SAP SocialMedia Partner Programme.It helps us get to grips with social media, shapingstrategy, setting tasks,the visibility o new socialmedia sites and gettingpeoples’ buy-in.

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