Brand Value Creator | Patrick Collings

 
 
 
 
 
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This is an article I wrote in 2007 for Brand magazine about Synovate's Brand Value Creator. It was part of a series looking at the latest brand/business theory/methodology and its application to the business of managing brands. For more of my thinking and observation on this topic please visit my blog, Brand Architect, at http://www.collings.co.za/

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10/24/2008

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