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Google Word

Google Word

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Published by saragonzalezm

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Published by: saragonzalezm on Dec 08, 2011
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09/16/2013

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Sara González
 
About Google..................................................................................5Google Inc......................................................................................6History.........................................................................................6Financing and initial public offering........................................7Growth......................................................................................8Acquisitions and partnerships.................................................8Google Data Centers..............................................................10Google Inc. currently owns and operates 6 data centersacross the U.S., plus one in Finland and another in Belgium.On September 28, 2011 the company has announced to build3 data centers worth more than $200 million in Asia(Singapore, Hong Kong and Taiwan) which the land has beenowned by Google Inc. It will be operated between one to twoyears ahead............................................................................10Products and services..............................................................10Advertising.............................................................................10Search Engine........................................................................11Productivity tools...................................................................12Enterprise products...............................................................13Other products.......................................................................13Corporate affairs and culture...................................................14Employees..............................................................................15Googleplex.............................................................................15Easter eggs and April Fools' Day Jokes................................16Philanthropy...........................................................................17Network neutrality.................................................................17Privacy....................................................................................18Google Search..............................................................................19Search engine...........................................................................19PageRank...............................................................................19Google's rise to success was in large part due toa patented algorithm called PageRank that helps rank webpages that match a given search string. When Google was aStanford research project, it was nicknamed BackRubbecause the technology checks backlinks to determine asite's importance. Previous keyword-based methods of 2
 
ranking search results, used by many search engines thatwere once more popular than Google, would rank pages byhow often the search terms occurred in the page, or howstrongly associated the search terms were within eachresulting page. The PageRank algorithm instead analyzeshuman-generated links assuming that web pages linked frommany important pages are themselves likely to be important.The algorithm computes a recursive score for pages, basedon the weighted sum of the PageRanks of the pages linkingto them. PageRank is thought to correlate well with humanconcepts of importance. In addition to PageRank, Google,over the years, has added many other secret criteria for determining the ranking of pages on result lists, reported tobe over 200 different indicators. The specifics of which arekept secret to keep spammers at bay and help Googlemaintain an edge over its competitors globally...................19Search results........................................................................20Non-indexable data................................................................20Despite its immense index, there is also a considerableamount of data available in online databases which areaccessible by means of queries but not by links. This so-called invisible or deep Web is minimally covered by Googleand other search engines. The deep Web contains librarycatalogs, official legislative documents of governments, phone books, and other content which isdynamically prepared to respond to a query........................20Google optimization...............................................................21Functionality.............................................................................21Search syntax........................................................................21Google's search engine normally accepts queries as asimple text, and breaks up the user's text into a sequence of search terms, which will usually be words that are to occur in the results, but one can also use Boolean operators, suchas: quotations marks (") for a phrase, a prefix such as "+" ,"-" for qualified terms (no longer valid, the '+' was removedfrom google on 10/19/11), or one of several advancedoperators, such as "site:". The webpages of "Google SearchBasics" describe each of these additional queries andoptions (see below: Search options). Google's AdvancedSearch web form gives several additional fields which maybe used to qualify searches by such criteria as date of first3

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