Cleveland Browns Stadium Green VenuesAction Plan Overview
Cleveland Browns Stadium has chosen to select materials management, and energyconservation and efficiency as the focus of our sustainability efforts. We will utilizeprograms such as WasteWise and EnergyStar in order to establish our baselines, trackour progress throughout the entirety of the timeline and measure our successnumerically. Our baselines will reflect a culmination of data from past years. From thisbaseline analysis, we will be able to anticipate the necessary time frame for completion.Certain variables that include but are not limited to capital building improvements,updated waste/energy technology, increased sustainability budgets, yearly eventvolume, subsidized utility costs and green project developments may cause the originaltimeline to fluctuate towards or against end goals. If one of these variables results in alarge fluctuation, we will note the reasoning for fluctuation in the annual summary.These changes will be accounted for in future baselines and timeline expectations.As large Cleveland venues we have the responsibility to set the proper precedent in
regards to sustainability amongst the public. Listed below are the “communityconnection” activities that the Browns will use to engage our fans/guests as well as the
•Offer tours or presentations of your facility’s green operations to fans, patrons,
other venues or other interested agencies;
Participate in the development and implementation of a comprehensive brandinginitiative and communication strategy for environmental sustainability activities;
Advertise (e.g., signage, scoreboard, web site) the Browns environmentalinitiatives to employees, volunteers, fans, patrons and others and to explain howpeople can participate in the efforts (e.g., recycling of cans in recycle bins);
Work with Positively Cleveland and other tourism organizations to make Clevelanda green convention and tourist destination;We feel that these activities will best reflect the Browns efforts within the community,and stimulate awareness amongst other potential future venues. The green venues
influence will act as a catalyst in the “go green” movement. These activities will help set
standards for other local venues to strive for.Since we will not be able to measure the progress of our community activitiesnumerically, we will base our progress on community response. The Browns communityinvolvement is always a very prevalent topic amongst public media sources. Theamount of public relations we generate amongst the general press will be a goodmeasurement of efforts in the community. We can also survey fans, patrons and other
venues that tour our facility’s to assess their awareness and knowledge after touring the
Browns sustainable programs.
All of our internal and external sustainable efforts will be measured, analyzed and
recorded at the end of each year to assess our programs effectiveness. We willsummarize the overall effectiveness and completion of our action plans. This willprovide us with the ability to reflect upon the challenges that we faced in order to makeimprovements to reach our goals. It will also give us the opportunity to implementplanning for future projects and goals to increase our overall efforts.