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Italian Furniture Industry

Italian Furniture Industry

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Categories:Business/Law
Published by: funkhitz on Dec 08, 2011
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12/04/2012

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Italian Furniture Industry
Introduction:
Italy is the leading furniture exporter and the second largest furnituremanufacturer in the world. Among the competitive factors determining the success of Italianfurniture is the fact that the Italian furnishings industry is at the forefront in terms of qualityof planning and product aesthetics, and Italian design has a clear role as a global trendsetter.Italian design is a by-product of a virtuous circle composed of quality workmanship, awinning manufacturing model (the industrial furniture districts), constant technologicalinnovation and a strong creative attitude to the marketplace. This is an important successfactor for the furniture related sectors (furniture components, woodworking machinery, andhousehold appliances) and is fundamental for the image of Italian furniture.Italy used to be extremely successful because of its small companies and their artisans, buttoday the global market requires to be seen as big. Italy is still the sixth largest economy inthe world, but Italy is less and less dominant in each industry. Italy is no longer as wellrepresented in cars, computers and food. The difference between the French and Italianluxury goods companies is that the French have much larger, more structured companies.They are industrial conglomerates. It's the Italian ability to understand, worldwide, what will be successful globally. Italians have an image of being particularly good at defining style in away that is appreciated worldwide.The Italian furniture tradition occupies a special place in the overall history of furniture withItaly being the birthplace of theclassical Renaissanceand theItalian Renaissance furniture  that came from it had an immeasurable effect on world furniture, with its echoes of theclassical empires of antiquity, Rome and Greece, the foundation stones of the westernfurniture tradition.While much of the furniture industry in modern day Europe has declined into obscurity or narrow experimentalism the modern Italian furnitureindustry remains comparatively robust and capable of producing marketable, popular, yet still stylish, furniture for contemporaryhomes.
INB 410- International Competitiveness
1
 
Most countries in Europe have a "country" or rustic furniture tradition and in Italy we find it best expressed inexceptional furniture.
Methodology
The report has been written on the basis of information collected from secondary sources.The secondary information has been collected from Internet, article and lectures of INB 410courses. I use the goggle search to find the information. I have sorted the relevant data fromall these secondary sources for the further analysis. The analysis and recommendation werefollowed by the knowledge gathered from text book, the articles and lectures.
Limitations
On the basis of our capability and the environment we faced some limitations preparing thecase.
As the report was bind by the deadline, the time was our main limitation. Compared to thetopic’s importance the time was too short.
The information which is getting from internet is not enough for analyzing this report.But after all our limitations and flaws, we have tried to prepare our assignment moredynamic, relevant with all our efforts.
History of FurnitureFurniture
is the collective term for the movable objects which may support the human body(seating furniture and beds), provide storage, or hold objects on horizontal surfaces above theground. Storage furniture (which often makes use of doors, drawers, and shelves) is used tohold or contain smaller objects such as clothes, tools, books, and household goods. (See
.)Furniture can be a product of artistic design and is considered a form of decorative art. Inaddition to furniture's functional role, it can serve a symbolic or religious purpose. Domesticfurniture works to create, in conjunction withfurnishingssuch asclocksandlighting, comfortable and convenient interior spaces. Furniture can be made from many materials,including metal, plastic, and wood.
INB 410- International Competitiveness
2
 
Furniture has been a part of the human experience since the development of non-nomadiccultures. Evidence of furniture fromantiquitysurvives in the form of paintings, such as the wallMuralsdiscovered atPompeii;sculpture,and examples have been excavated inEgypt  and found in tombs inGhiordes, in modern dayTurkey.
Furniture typesDefinition 1
: Objects such as tables, chairs, beds, desks, dressers, cupboards, etc. usuallykept in a house or other building to make it suitable or comfortable for living or working in.
Storage Seating Surfaces SetsSleeping orlyingOther
ArmoireBookcaseCabinet(furniture)ChestChinacabinetCupboardCurio(furniture)Dresser(Chest of drawers)FilingcabinetHall TreeHatstandKnoll sofaBean bagBenchBergereChairCouchFauteuilFootstoolLove seatOttomanReclinerSetteeSofa(couch)Stool(type of chair) TuffetCoffeetableDeskEnd tableFoldingtableGatelegtable TableBedroomset(group)Dinette(group)Dining set(group)Vanity setBedHeadboardHutchFoldingScreenHeadboard(furniture)Built-infurnitureGardenfurnitureAquariumfurniture(definition1 above)Parkfurniture(such asbenchesand picnictables)Stadiumseating
INB 410- International Competitiveness
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