Uncertain markets, coupled with the escalating demand ordigital alternatives have meant sustained and progressivemail volume decline is the new reality. Buered by thesecompounding elements, postal organizations are acceleratingtheir commitment to the diversication agenda. Indeed, thepressure on the core mail product has encouraged manyoperators to respond by considering pure digital alternatives.Looking orward, the imperative or adaptability can onlyincrease.Achieving High Perormance in the Postal Industry 2011, theourth report in our research series, explores the impact onpostal players throughout a period o severe global recessionand the green shoots o recovery. As mail volumes dropped,margins were squeezed, prices increased, and operationalimprovements were made; but the consequences o economicragility meant the challenges remained signicant. It becameclear that, without action, volumes would continue to declineand the postal industry would reach a point where costsexceeded revenues. So where does the compass o progresspoint next or postal organizations?
Despite many orecasters heralding the digital age and soundingthe death knell or postal organizations in the past decade, thepostal industry is still alive and kicking. However, two years o nancial crisis and an economic slowdown have taken their toll.