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Caso Barilla

Caso Barilla

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Published by Julio Bazan

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Published by: Julio Bazan on Dec 09, 2011
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01/05/2014

 
KDE0<?6 Nip|kðd li Mvizo`kmdipAonkp|iz id \i`dmcmnáop li co Kdemzao`kðd { Nip|kðdVzmeipmz Gmzni Uizo O$6
OcyadmpGyckm Jowïd @Aoz`icm JozzkmpZo÷c Ci|ickizZmlzknm Zkqyicai
?< li Gydkm :6?6
 
KDE0<?6 Nip|kðd li Mvizo`kmdipAonkp|iz id \i`dmcmnáop li co Kdemzao`kðd { Nip|kðdVzmeipmz Gmzni Uizo O$?
?$! Lip`zkv`kðd li co pk|yo`kðd o`|yoc li dinm`km li ip|o `mavoÿáo# { ir|idpkðd li py `olido li ojop|i`kakid|mp$
Co kdlyp|zko li co `maklo K|ockodo ncmjoc# bm{ id láo ip yd nzod dinm`km qyi ayiui akcip li akccmdip li iyzmp# pkidlmK|ocko ic cáliz id co vzmly``kðd li vop|o "b÷ailo { pi`o+ id ic aydlm `md aïp li
0 akccmdip li |mdicolop oc oÿm
":5)lic |m|oc+# id yd aiz`olm `md aïp li :$666 `mavi|klmzip# pinyklo vmz IIYY `md : akccmdip li |mdicolop$Jozkcco Bmclkdn PvO ip ydm li cmp nzyvmp vzmly`|mzip { `maiz`kockwolmzip ao{mzip li `maklo K|ockodo id ic aydlm `mdydo vzmly``kðd li
:?6$666 |mdicolop odyocip
{ `md uid|op oc :662 li
₣<$909 akccmdip
`md yd aoznid pmjzi uid|op li:662 li yd 02)$ O`|yocaid|i
aod|kidi mvizo`kmdip id ?96 voápip
$ @y{op y|kcklolip pi zivoz|id8 K|ocko yd
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"₣?$>;5+#
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"₣:$662+# IY >) "₣:29+ { zip|m lic aydlm `md yd <) "₣?95+$ \zojogo `md
aïp li ?5$666 iavciolmp li cmp`yocip 5$999 |zojogod id K|ocko$Py voz|k`kvo`kðd id ic aiz`olm id cmp voápip qyi `mavk|i# li cop vop|op oc oÿm :662# id K|ocko op`kidli o yd
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# idpocpop o yd
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{ id vodolizáo yd :0)# id IIYY co voz|k`kvo`kðd li aiz`olmp li co vop|o ip li yd
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{ pocpop id yd<)# id Ezod`ko id vop|op voz|k`kvo `md yd
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# id pocpop ip li yd ;) { id vodolizáo ip li yd :9)# id Ociaodko pyvoz|k`kvo`kðd id vop|op ip li yd
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{ pocpop ip li yd ::)$ Id Iyzmvo co liaodlo vmz vop|o pi bo aod|idklm id|zi yd:6) { yd :9) li `zi`kakid|m# co liaodlo id K|ocko |kidi `zi`kakid|mp pyvizkmzip o `yocqykiz m|zm voáp `md yd viz`ïvk|oodyoc `iz`odm o cmp
:5 Hn
pinyklm vmz Uidiwyico `md pmcm ?: Hn viz `ïvk|o odyoc# id cmp oÿmp ?;;6 zieizklmp lic `opm icviz`ïvk|o op`idláo o pmcm ?2 Hn odyocip$Bm{ id láo `yid|o `md aïp li lm`i aoz`op8
Jozkcco# Ayckdm Jkod`m# Umkiccm# Vouipk# ^opo# Bozz{‛p "Ezod`
ko# Ipvoÿo { Zyppko+# Ckihid Yzhmzd# Nmclid \mop| odl Hoavp "Ociaodko+# Ockrkz# O`oliako Jozkcco# Akphm "Nzi`ko+# Ekckw "\yzqyáo+#[iakdo { Uip|o "Aërk`m+
$ @md aïp li
96 vcod|op vzmly`|kuop
"?< id K|ocko { 05 eyizo li K|ocko+#?6 li iccop vzmly`id coao|izko vzkao "|zknm { |mao|ip+ vozo vzmly`kz co vop|o { co vodolizáo# cmnzodlm kavmz|od|ip jogop li `mp|m vmz iei`|mpli kd|inzo`kðd uiz|k`oc$ Ic nzyvm mvizo id aïp li :6 voápip# irvmz|o pyp vzmly`|mp o ?66 voápip { pyp vcod|op piid`yid|zod id ?? voápip$ Co
–@olido li Ojop|i`kakid|m Kd|inzolo
‑ `makidwo id lmp kavmz|od|ip pi`|mzip8 |zknm {
|mao|ip# `md co `ozo`|izáp|k`o li dm pmcm |idiz cmp aigmzip vzmuiilmzip ip|zo|ënk`mp# pkdm qyi |oajkëd ic lipozzmccmir`cypkum li uozkilolip$ Ekdocaid|i pmd lyiÿmp li uozkop
iavzipop li cmnáp|k`o id K|ocko# Ociaodko { Ezod`ko
|oc `mam
co –Dyajiz ?‑ qyi ojop|i`i |mlop cop vcod|op { lkp|zkjyklmzip id K|ocko$
\mlm cm od|izkmz ligo id `cozm co aondk|yl li coiavzipo id py kdlyp|zko o dkuic ncmjoc$Lid|zm cop vzkd`kvocip `couip lic ërk|m li Jozkcco ip|ïd co `zio`kðd { `md|zmc li py
`olido li ojop|i`kakid|m
"pyvvc{`bokd+ {
cmnáp|k`o
qyi uo lipli co
pkiajzo { `mpi`bo
# cyinm
ocao`idoakid|m { amckdmp
#
eïjzk`o li vop|op
#
iavo`olm#voci|kwo`kðd
ol!lm`h vozo `olo |kvm li |zodpvmz|i { ekdocaid|i ic
lipvo`bm o cop lkp|zkjyklmzop
"@L@+ vzmvkop "NL+ mir|izdop "LM+ qykidip pyj!lkp|zkjy{id o cmp onid|ip cm`ocip qykidip ekdocaid|i id|zinod ic vzmly`|m o cmp `ckid|ip$Irkp|id lmp
`o|inmzáop li vzmly`|mp8 cmp vzmly`|mp pi`mp { cmp b÷ailmp
{o qyi vmpiid lkp|kd|mp
vizkmlmp li `oly`klol
 { vmz cm |od|m lkp|kd|op uicm`klolip li lkp|zkjy`kðd { |kiavmp li ocao`idoakid|m$ @mdpklizoz ip|op `ozo`|izáp|k`op livzmly``kðd { cmnáp|k`o bo pklm uk|oc id ic ërk|m li `zi`kakid|m { irvodpkðd ncmjoc li Jozkcco$ Oliaïp gyd|m o cm od|izkmz pilipozzmccð ydo ip|zi`bo zico`kðd `md cmp vzmuiilmzip { `md cmp `ckid|ip# |zopvopïdlmcip lkzi`|oaid|i |i`dmcmnáo {`mdm`kakid|mp li amlm li lipozzmccoz ydo kdlyp|zko pyp|id|ojci id ic coznm vcowm { `ziodlm uizlolizop zilip livoz|k`kvo`kðd { `maydk`o`kðd li kdemzao`kðd$
Co cmnáp|k`o
ojoz`o ydo oavcko noao li o`|kuklolip |ocip `mam7 |zodpvmz|i#lkp|zkjy`kðd# olakdkp|zo`kðd { `md|zmc li co lkp|zkjy`kðd vizkeëzk`o# ocao`idoakid|m# vcodkek`o`kðd li co lkp|zkjy`kðd#nip|kðd li vilklmp# pizuk`km oc `ckid|i# `md|zmc `id|zoc { ocao`idogi id eïjzk`o# lkp|zkjy`kðd kdnidkizáo { nip|kðd li copirkp|id`kop$Ip|op o`|kuklolip ip|ïd ip|zi`boaid|i zico`kmdolop `md8 co
vzmnzoao`kðd li co vzmly``kðd
# co vzmly``kðd akpao { icpkp|iao li uid|op$ \mlop ip|op i|ovop vyilid piz nip|kmdolop vmz lkeizid|ip eyd`kmdip li co iavzipo# vizm ic iciaid|m`mdp|od|i ip qyi co `olido li ojop|i`kakid|m `mdp|k|y{i ydo li cop vkiwop eydloaid|ocip li
`zio`kðd li uocmz vozo`ckid|ip { `mdpyaklmzip
$Ic idemqyi li co vzmly``kðd o`|yoc# qyi `mp|ð ay`bm ipeyizwm kd|zmly`kz id cmp lkp|zkjyklmzip pin÷d cm zico|o ic `opm# piid`yid|zo id vcidm eyd`kmdoakid|m { aigmzo co ao{mzáo li cop liek`kid`kop mzknkdocip lic amlicm
 ‐
GK\L!
# ip lic |kvmmznodkwo|kum!lkzi`|kum qyi vzkukcinko cmp ecygmp mvizo|kump { vziuë co vzmly``kðd li vzmly`|mp
 
–gyp|m o |kiavm‑
vozoid|zinozcmp o co vzmly``kðd `mam vzmly`|mp piak!icojmzolmp { ao|izkop vzkaop
$
Id yd pid|klm aïp nidizoc vyili pizliekdklm `mam yd Pkp|iao li Nip|kðd li co Vzmly``kðd# `y{op cðnk`op eydloaid|ocip kavck`od ydo ip|zo|inko qyi`mdpklizo li|izakdod|i vozo ic ërk|m li co iavzipo# co `ovo`klol li
zipvmdliz `md zovkliw# ecirkjkcklol {lkuizpkek`o`kðd o cop `oajkod|ip pmck`k|ylip li cmp `ckid|ip
"`md cmp vzmly`|mp di`ipozkmp# `md co `ocklol di`ipozko# id icamaid|m vzi`kpm# co `od|klol di`ipozko { oc aidmz `mp|m+$ Cmp mjgi|kump ekdocip pmd co
zily``kðd li cop irkp|id`kop# licop lkeizid`kop# cop vozolop { li cmp |kvmp li `oajkm emzao|m
$
 
KDE0<?6 Nip|kðd li Mvizo`kmdipAonkp|iz id \i`dmcmnáop li co Kdemzao`kðd { Nip|kðdVzmeipmz Gmzni Uizo O$:
:$! Lkondðp|k`m li cop `oypop qyi vzmum`od cop lkek`yc|olip li Jozkcco$
Jozkcco lipli ic oÿm ?;56 oc ?;26 oyaid|ð pyp uid|op id aïp li :0 ui`ip# oyaid|m qyi dm eyi ockdiolm `md cop aigmzop|ë`dk`op { olakdkp|zo|kuop di`ipozko vozo po|kpeo`iz o co nzod liaodlo qyi pi ci vzipid|ojo# ic oÿm ?;;6 "ic oÿm lic`opm+ Jozkcco pi id`md|zojo uidlkidlm `opk YP,:$666 akccmdip li lðcozip qyi zivzipid|ojod ?56 ui`ip cm uidlklm ic oÿm?;56$Co liaodlo vmz vop|o pi`o nidizoc pi kd`ziaid|ð jïpk`oaid|i lijklm o ci{ip li vzm|i``kðd o cmp viqyiÿmp`maiz`kod|ip { nzo`kop o qyi ip|i |kvm li ockaid|m ip eï`kc li olqykzkz { li oc|o zm|o`kðd# vmz py jogm vzi`km$ Co emzao lizio``kmdoz od|i ip|i oyaid|m eyi
pknykidlm o co liaodlo
# ip li`kz zio``kmdodlm od|i cmp kd`ziaid|mp m li`ziaid|mp#cm qyi bkwm qyi pi nidizozo yd lipozzmccm kdmznïdk`m |od|m id co vzmly``kðd `mam id cop uid|op { id aozhi|kdn$ Co nzod`ovo`klol kddmuo|kuo id vzmly`kz aïp { o yd aidmz vzi`km vizak|áo `yjzkz `yocqykiz liaodlo qyi pi nidizozo pkd pojizpk cm qyi pi vzmly`áo izo cm `mzzi`|m$ Oliaïp pi vzmlygm ydo kavmz|od|i vzmckeizo`kðd li |kvmp li vzmly`|mp "aop li 266PHY+$Ic aodigm li co liaodlo li cmp `ckid|ip pi zip|zkdnáo o co |mao li vilklmp$ Vmz m|zm colm pi vziakojo o cmp uidlilmzip m
–Licinolmp @maiz`kocip‑ vozo qyi mezi`kizod lip`yid|mp
oc ao{mzim# pkd irkp|kz ydo `cozo vmcá|k`o oc zipvi`|m qyickak|ozo cop `od|klolip id |ëzakdmp aádkamp m aïrkamp$ Kd`cypm pi mezi`áod lip`yid|mp vmz `mavzo vmz `oakmdip`mavci|mp li aiz`olizáo pkd kavmz|oz qyi eyizo cm qyi cciuojod lid|zm o ui`ip cm qyi kavmz|ojo izo lipbo`izpi lickduid|ozkm$ Vmz m|zm colm co o`|kuklol vzmam`kmdoc izo lkp`mzlod|i `md cop o`|kuklolip li uid|o qyi pi igi`y|ojod {o qyipi vzi|idláo loz ydo kaonid li pmekp|k`o`kðd { pici``kðd qyi dm pi `mzzipvmdláo `md cop o``kmdip li uid|o$ Cm od|izkmznidizojo ydo liaodlo vmz vzmly``kðd lipmzlidolo `mavck`odlm { id`ozi`kidlm ic |zojogm vzmly`|kum$Co zico`kðd `md ic `ckid|i pi `ozo`|izkwojo vmz piz ydo jogo `maydk`o`kðd `md ic `ckid|i { yd jogm dkuic li pizuk`km oc`mdpyaklmz$ Pmcm pi ci ukpk|ojo vozo |maoz vilklmp$Zipvi`|m o co y|kckwo`kðd li co @olido li L
kp|zkjy`kðd# Jozkcco vmpiáo cmp –Livðpk|mp @id|zocip li Lkp|zkjy`kðd‑ qyi
ip|ojod pkidlm pyjy|kckwolm# {o qyi pi ocao`idojod irkp|id`kop id emzao kckak|olo { pkd y|kckwoz `zk|izkmp |ë`dk`mp liolakdkp|zo`kðd li p|m`h$ Cmp kduid|ozkmp ay`bop ui`ip pi li|izakdojod o `zk|izkm li cmp qyi cm olakdkp|zojod# uidláod mli cmp qyi `mavzojod qyi jyp`ojod ydo aorkakwo`kðd id ic ypm li lkp|zkjy`kðd { ocao`idoakid|m o `yocqykiz vzi`km {zio`|kuoaid|i$ Opá co ecm|o li `oakmdip li lkp|zkjy`kðd# izo di`ipozkm `oznozco { pi bo`áo `md `yocqykiz |kvm li Phy# cmqyi o|id|ojo id `md|zo li co pici`|kuklol { mjgi|kuklol id co uid|o# pmcm pi |zo|ojo li |zopvmz|oz cm qyi ip|yukizi idvizámlm li lip`yid|m { id kduid|ozkmp li amlm li lipbo`izpi cm aïp zïvklm li co aiz`olizáo$Ic vzm`ipm li olakdkp|zo`kðd li lip`yid|mp dm pi bo`áo `id|zockwoloaid|i vmz Jozkcco# pk dm qyi oc ekdoc ic qyiolakdkp|zojo cmp lip`yid|mp izo ic akpam lkp|zkjyklmz pin÷d pyp di`ipklolip vyd|yocip { Jozkcco pmcm pi ckak|ojo oojop|i`iz { vzmly`kz$Cmp ao{mzkp|op vmláod aod|idiz id pyp cm`ocip yd p|m`h li vop|o pi`o vmz ovzmrkaoloaid|i ?6 m ?: láop `md aïp li<$266 Phy { `md vilklmp piaodocip# cmp qyi izod zivyip|mp lid|zm li cmp ?< láop pknykid|ip$ Id `md|zop|i cmp akdmzkp|opvmláod aod|idiz yd kduid|ozkm vmz aïp li : piaodop { nidizojod py vilklm pin÷d ic p|m`h oc amaid|m li co ziukpkðd#lolm ic viqyiÿm ipvo`km li ocao`idoakid|m lkpvmdkjci qyi vmpiáod "pyp ip|od|izáop+$ Co zio`|kuklol li co liaodlo ipydo kavmz|od|i `oypo li vzmjciaop vozo Jozkcco {o qyi od|i yd iuid|yoc oyaid|m li co liaodlo cmp akdmzkp|opzio``kmdojod ziockwodlm pyp vilklmp lkozkoaid|i# jopïdlmpi id ic p|m`h qyi lkpvmdid irknkidlm ydo zivmpk`kðd idaidmp li lmp láop$ Cm od|izkmz o`mavoÿolm o yd oyaid|m li co liaodlo li cmp lkp|zkjyklmzip nidizozï yd qykijzi likduid|ozkm id cmp @L@# `ziodlm yd dyium vilklm# aïp yd aoznid li pinyzklol od|mgolkpm# {o qyi py kduid|ozkm vzmvkmpmcm `yjzi ydo piaodo { pojid qyi co liamzo li vzmly``kðd ip li `opk lmp piaodop# vozo `yjzkzpi li m|zm lipojop|m oco eïjzk`o$ Ip|m qyi pi vzmly`i ip ydo `olido li o`md|i`kakid|mp ir|ziaoloaid|i `mp|mpo {o qyi oc jogoz co liaodlodyiuoaid|i cmp kduid|ozkmp ip|ïd pmjzilkaidpkmdolmp id cmp @L@# cmp ao{mzkp|op { oliaïp id cmp akdmzkp|op { `md icekzai vzmvðpk|m li dm umcuiz o vmdiz ydo dyiuo mzlid bop|o qyi pi zinycid cmp kduid|ozkmp$ Pk jyp`oamp yd zipvmdpojcili ip|o `olido li o`md|i`kakid|mp ip ic akpam Jozkcco vmz ydo eoc|o li liekdk`kðd li ydo ip|zo|inko `mavi|k|kuooli`yolo$\mlmp ip|mp iciaid|mp `mdeojycozmd vozo kd`ziaid|oz cmp vzmjciaop qyi oc oÿm ?;;6 Jozkcco |idáo { lijáo pmcy`kmdoz oco jziuilol# {o qyi cmp `mp|mp id vzmly``kðd# lkp|zkjy`kðd# aozhi|kdn# lip`yid|mp# `mp|m li mvmz|ydklol li cmp p|m`hp#lipmznodkwo`kðd id nidizoc# yd idemqyi li eoc|o li vcodkek`o`kðd li co liaodlo { `mdpi`yid|iaid|i li co vzmly``kðd#dm vmláod pinykz pyp|id|odlm ic `zi`kakid|m qyi pkd lylo kjo o `md|kdyoz$Jozkcco lijáo mzlidozpi `mmzlkdoz o py iqykvm li uid|op# ziockwoz vzipyvyip|mp li uid|op o`mzli `md co vizkmlk`klol {ip|o`kmdocklol vmz Phy# aigmzoz py `mmzlkdo`kðd `md cmp lkp|zkjyklmzip# `ckid|ip { `mdpyaklmzip# li amlm li `zioz ydo`olido ozaðdk`o li ovzmukpkmdoakid|m am|kuolo vmz co liaodlo lic `mdpyaklmz qyi ip oli`yoloaid|i kd`id|kuolovmz yd aozhi|kdn { vyjck`klol o`mzli o co ip|zo|inko `mavi|k|kuo qyi pi li`klo$

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