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Financial Plan v.1.4 Petunia

Financial Plan v.1.4 Petunia

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Published by hurumph

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Published by: hurumph on Dec 10, 2011
Copyright:Attribution Non-commercial

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12/10/2011

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 APR.111,00%1,00%$4,99$49,90 APR.11202,00%2,00%2,00%$0,20148,43%MAY.12DEC.12
 Values designation
Paid accounts initiation (ex:APR.10)Percentage of paying usersGrowth ratePrice for Monthly subscriptionPrice for Annual subscriptionLBA initiation (ex:APR.10) Viewed advertising for one user per monthGrowth rateCTR (click-through rate)Growth rateClick cost
Results
IRR (at end of 2013)NPV (at end of 2013)3 022 887,64Break-even pointFull return of investmentsNumber of users at end of period (13/Q4)3 269 000,00Number of paying users at end of period (13/Q4)66 607,00 Advertising at 13/Q4 (number of hits at 4th qr. 2013)116 104 725,85Gross profit aggregated (at end of year 2011)-$589 019,59Gross profit aggregated (at end of year 2012)-$1 201 310,12Gross profit aggregated (at end of year 2013) $3 954 963,93
 
JUN.11
Needs for Investment
Seed stage ends atSeed stage funding $315 597,30Second stage funding $674 873,38Total $990 470,68
 
Revenue
OCT.10
0,000,00
USD0,00
0,00%0,00%%0,00%%90,00%%10,00%
USD0,00
USD $-USD $-USD $4,99USD $49,90
USD $-
USD $-0,00%0,00%0,00CTR%0,00%%0,00%USD $0,20
USD $-Name Active users total
 Active usersusersNew usersusers
Total usersPaying users
Paying usersusersPercentage of paying usersGrowth rateShare of paying users/Monthly subscriptionShare of paying users/Annual subscription
Total paid usersIncome from paying users
Income from paying users/Monthly subscriptionIncome from paying users/Annual subscriptionPaying version cost/Monthly subscriptionPaying version cost/Annual subscription
Total income from paying usersIncome from LBA placement
Income from LBA placement Viewed advertising for one user per monthpiecesGrowth rate Viewed advertising totalpiecesGrowth rateClick cost
Total income from LBA placement

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