Lavazza opens f|rst coffee shop |n

Ind|a
1he 8 news
W lLalybased coffee brand Lavazza has opened lLs flrsL coffee shop Lavazza
Lspresslon ln lndla aL ConnaughL lace new uelhl Lavazza enLered Lhe
counLry ln 2007 by acqulrlng 8arlsLa Coffee Company and lresh PonesL
Cafe a coffee vendlng and reLalllng company ln lndla
Speaklng on Lhe occaslon ALLlllo Capuano Asla and aclflc ulrecLor
Lavazza sald Lavazza Lxpresslon ls Lavazza's ambassador around Lhe
world 1he lnLroducLlon of Lspresslon ln lndla ls parL of our longLerm
sLraLegy Lo sLrengLhen Lhe Lavazza brand and geL cusLomers Lo experlence
Lhe rlch flavors of lLaly
W We wanL Lo offer Lo lndlan consumers Lhe full Lavazza experlence made of
amblance overall quallLy and excellenL producLs 1he flrsL openlng wlll be
followed by an expanslon plan Lo open Lavazza Lspresslon sLores across
key meLros ln Lhe counLry over Lhe nexL 12 Lo18 monLhs"
news Came on varlous WebslLes
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SLraLegy
W 1hey have noL only sLarLed a new shop ln lndla
buL also a new brand called Lavazza Lspresslon"
W lL wanLs Lo replace Lhe brand 8arlsLa ln Lhe markeL
and place Lxpresslon ln place of lL lnfacL Lhe
new shop was opened where a prevlously a
8arlsLa coffee shop was presenL
W Lspresslon ls Lavazzas sLraLegy Lo dlfferenLlaLe ln
a markeL domlnaLed by Cafe Coffee uay 1here are
an esLlmaLed 3000 ouLleLs of cafe chalns ln Lhe
counLry growlng 2023 a year CompeLlLlon
lncludes CosLa Coffee and Clorla !eans Coffees