Description

This is a chapter that I wrote for the 2007 edition of The Encyclopaedia of Brands & Branding in South Africa. Like all articles on the digital arena, it ages fast. I am, however, glad to see that some of the points are still valid. For my current thinking on brands in the virtual world, have a look at my blog Brand Architect (www.collings.co.za). This PDF is of the final draft which explains the approval box on the left side of the first page. For more of my thinking and observation on this topic please visit my blog, Brand Architect, at http://www.collings.co.za/