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International Business Environment-Culture

International Business Environment-Culture

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Published by: mayank_singh88 on Dec 10, 2011
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05/04/2012

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 International BusinessEnvironment
 
Culture
Culture
 
International BusinessSpring 2009Week 2
 
Copyright © 2009 Daniel E. O’Connell
 
 
Learning Objectives
To define and demonstrate the effect of 
culture’s various dimensions on business.
 
To examine ways in which culturalknowledge can be acquired and individualsand organizations prepared for cross-culturalinteraction.
To illustrate ways in which cultural risk posesa challenge to the effective conduct of business communications and transactions.
To suggest ways in which businesses act aschange agents in the diverse culturalenvironments in which they operate.
 
 
“Culture is more often a source of 
 conflict than of synergy. Culturaldifferences are a nuisance at best
and often a disaster.”
 - Geert Hofstede,Professor Emeritus,Maastricht University

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