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Christopher Doyle Ian Haigh

Christopher Doyle Ian Haigh

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Published by api-26250026

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Published by: api-26250026 on Oct 27, 2008
Copyright:Attribution Non-commercial

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07/01/2009

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CHRISTOPHERDOYLE
IDENTITYGUIDELINES2008
 
04
MY IDENTITY
Introduction 05Key identity formats 07Colour palette 11Graphic devices 17Clearance space 19Minimum size 23Incorrect use 25Tone of voice 27Wayfinding 29Sustainability 31Additional information 33
Christopher Doyle Identity Guidelines 2008
 
0605Introduction
My name is Christopher Doyle. These are my Identity Guidelines.As is the case with all identities, care must be taken with myappearance and tone to ensure my core values and visual integrityare maintained.This is a guide to how I should look, feel and sound as a person;a guide that should serve as an aid for myself and for those aroundme in ensuring my identity remains clear, consistent and correct.It should be noted that these guidelines are intended as just that,a guide. While all elements of my identity system have beendesigned to ensure consistency, allowances for variation have alsobeen made. If followed, these guidelines will help my identity toevolve and feel fresh at every touchpoint.
 Above
My identity as it appeared between 2001and 2006 in Extra Bold.
Right
My identity as it appears today.
Below
Original designers Mark and Pat Doyle, bothof whom are still involved at a consultancy level.
 Above
My identity just 5 years after its initialconception. While size and shape have evolvedover time, core values and principles haveremained the same.
INTRODUCTION
Christopher Doyle Identity Guidelines 2008

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