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eBay For Dummies

The unparalleled guide to successfully buying and selling on eBay, fully revised and updatedeBay is the world's #1 shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is… (More)

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Sections

Introduction
About This Book
Foolish Assumptions
How This Book Is Organized
Part I: Getting a Feel for eBay
Part II: Buying Like an Expert
Part III: Making Money the eBay Way
Part IV: Even More of eBay’s Special Features
Part V: The Part of Tens
Icons Used in This Book
What Now?
Feedback, Please
Chapter 1
What Is eBay, and How Does It Work?
All About Auctions
eBay auctions
Reserve-price auctions
Restricted-access auctions
Private (shhh-it’s-a-secret) listings
“Buy It Now” on eBay
eBay Stores
Buy It Now and fixed-price sales
Want to Make Some Cash?
Get a Deal and Get It Fast!
Research for Fun and Profit
eBay’s Role in the Action
Features and Fun Stuff
Extra Apps You’re Gonna Want
Chapter 2
Registering on eBay
Registering Is Free, Fun, and Fast
Like, what’s your sign? Filling in required information
Do you solemnly swear to . . . ?
It must be true if you have it in writing
Getting to know you: Optional information
A Quick Word about Passwords
A Not-So-Quick Word about Choosing a User ID
Your License to Deal (Almost)
What Is the Home Page?
Sign In, Please
Follow the Links
Exploring Your Home Page Search Options
Seeking items through the search box
Going where the Advanced Search box takes you
Home Links, the Next Generation
Maneuvering through Categories
Going Global
Promotion du Jour
Bottoming Out
Getting to Your My eBay Page
Keeping Track of Your Personal Business
Checking your account information
Choosing your communication preferences
Your Feedback link
Account links
Understanding Your Seller Dashboard
Using the Resolution Center
Organizing in the Lists Section
Saved searches
Saved sellers
Sleuthing with your Watch list
Following the Action on Your Buying
Seeing the items I’m buying
Keeping track of your purchased items
Surveying Your Sales on Your My eBay Sell Page
Your Active Selling page
Your Sold page
eBay’s Selling Manager/Selling Manager Pro
Keeping Track of Your Transactions
Getting and Giving Feedback
How to get positive feedback
How to get negative feedback
The Feedback page
Reading your feedback
You have the last word — responding to feedback
Leaving feedback with finesse
General Online Tips for Collectors
The experts speak out
Go, Joe: Following an expert on the hunt
Making the grade
Finding More Research Information
Searching sites online
Finding other sources of information
Looking to Find an Item? Start Your eBay Search Engine
Using the Search page
Using the Advanced Search page
A seller search
A Bidder search
Shortcuts for a quick eBay search
Finding eBay Members: The Gang’s All Here
The Item Listing Page
Beating the Devil in the Details
Read the item description carefully
Get the scoop on the seller
Factoring in the Extras
Payment methods
Using an escrow service
Shipping costs
Placing Your Bid on an Auction
Bidding to the Max: Automatic Bidding
Specialized Auction Categories
eBay Motors
The Agony (?) of Buyer’s Remorse
Retracting your bid
Avoiding deadbeat (non- paying bidder) status
Make an Offer!
Find Out an Item’s Bidding History
Get to Know the Other Bidders
Strategies to Help You Outsmart the Competition
Time Is Money: Auction Strategy by the Clock
Using a laid-back strategy
Using the beat-the-clock strategy
eBay Calling: You’re a Winner
Getting Your Paperwork Together
Getting Contact Information
So, What’s Your Number?
Checking Out
Communicating with the Seller
Sending the Payment Promptly and Securely
Keeping in Touch: Dealing with an AWOL Seller
You Get the Item . . Uh-Oh What’s This?
Filing to Get a Refund through PayPal
Don’t Forget to Leave Feedback
Properly Giving the Seller’s Detailed Star Rating (DSRs)
Why Should You Sell Stuff on eBay?
Know When to Sell
Know Thy Stuff
Getting the goods on your goods
Spy versus spy: Comparison selling
Know What You Can (And Can’t) Sell
Prohibited items
Infringing items
Questionable items: Know the laws
Forbidden items
Reporting a Problem Listing
VeRO to the Rescue
eBay Fees? What eBay Fees? Oops . .
Insertion fees
Final value fees
Optional fees
Keep current on your profits
Uncle Sam Wants You — to Pay Your Taxes
Two wild rumors about federal taxes
State sales tax
State income taxes
Getting Ready to List Your Item
Examining the Sell an Item Page
Filling In the Required Blanks
Selecting a category
Creating the perfect item title
Writing your description
Listing the number of items for sale
Setting a starting price — how low can you go?
Buy It Now
Setting your auction time
Your secret safety net — reserve price
I want to be alone: The private auction
Put me in the Gallery
Filling out the item location
A picture is worth a thousand words
Listing Designer
Listing the payment methods you’ll accept
Setting shipping terms
Checking Your Work and Starting the Listing
Midcourse Corrections: Fixing Current Listings
Making changes before bidding begins
Making changes after bidding begins
Selling from Your Own Virtual Storefront
Paying the landlord
Running an auction is easy too
Opening your eBay Store
Bookkeeping and Staying Organized
Talking to Buyers: The ABCs of Good Communication
Thank you — I mean it
Let’s keep e-mailing
Shipping without Going Postal
Shopping for a shipper
Getting the right (packing) stuff
Buying Postage Online
Preparing Postage with Endicia
Shipping Directly from eBay
Dealing with a Buyer Who Doesn’t Respond
Requesting immediate payment
Setting buyer requirements
Going into nudge mode
Do a little sleuthing
Blocking a customer
Stepping things up a notch
Other Possible Auction Problems
Buyer back out? Try Second Chance offer
The item you send is busted — and so are you
You have regrets — seller’s remorse
Auction Going Badly? Cut Your Losses
Try canceling bids first
Blocking bidders
If all else fails, end your listing early
Cancelling a transaction
Déjà vu — relisting your item
Using Images in Your Listings
Choosing a digital camera
Choosing a scanner
Making Your Picture a Thing of Beauty
Get it on camera
Yes, I scan
Software that adds the artist’s touch
Making Your Images Web Friendly
The Image Is Perfect — Now What?
Using an ISP to store your images
Using image-hosting websites to store images
Using eBay’s Picture Services
eBay’s Gallery
Putting On the Hits
Tell Your Story on Your About Me Page
Blog on Your My World Page
What eBay Knows about You
What you tell eBay
What cookies gather
Your eBay sign-in cookie
Web beacons
What web servers collect
Cookie-removal-ware
eBay’s privacy policy
What Does eBay Do with Information about Me, Anyway?
What Do Other eBay Members Know about Me?
Spam — Not Just a Hawaiian Delicacy
Sending spam versus eating it
Trashing your junk mail
I Vant to Be Alone — and Vat You Can Do to Stay That Vay
Keeping eBay Safe with Trust & Safety
Buyers Are Safe When Shopping on eBay
Abuses You Should Report to Trust & Safety
Selling abuses
Bidding abuses
Feedback abuses
Identity abuses
Operational abuses
Miscellaneous abuses
Reporting Abuses to Trust & Safety
Stuff eBay Won’t Do Anything About
Knowing the Deeds That Can Get You Suspended
eBay Motors Vehicle Protection Program
PayPal Purchase Protection
Launching a Fraud Report
Getting the Real Deal? Authentication and Appraising
ID Verify
If It’s Clearly Fraud
Joining eBay’s Community
News and chat, this and that
Making eBay Your World
Hear ye, hear ye! eBay’s announcements boards
Help! I need somebody
User-to-user discussion boards
Category-specific discussion boards
eBay groups
Learning and Selling through Social Media
Finding Friends and Customers on Facebook
Connecting in 140 Characters on Twitter
The Loyalty Program for Shoppers eBay Bucks
The Perfect Gift? An eBay Gift Certificate
Go Mobile — for Buying and Selling
Selling and Buying: Helping Nonprofits
eBay Giving Works
Creative charity auctions
The Part of Tens
Buyer: Investigate Your Treasure Before You Buy
Buyer: Check the Seller’s Feedback
Buyer: Check the Price Tag and Bid Wisely
Buyer: Leave Positive Feedback for a Good Seller
Buyer: Cover Your Assets
Seller: Really Know Your Stuff
Seller: Polish and Shine
Seller: Picture-Perfect Facts
Seller: Communication Is Key
Seller: Be a Buyer’s Dream
Seller: Listen to the Music
Buyers and Sellers: Keep Current, Keep Cool
Third-Party Management Services
Auctiva
inkFrog
Vendio and Vendio stores
Auction Wizard 2000 on your desktop
Important Tools for Buyers and Sellers
Sniping with BidRobot
eBay Fee Calculator and Spreadsheets
Kabbage: Working capital
eBay’s Software and Services
eBay’s Free Turbo Lister
Selling Manager and Selling Manager Pro
eBay PowerSellers and Top-rated sellers
Knowing the Market
Do You Have a Talent?
Catching Trends in the Media
In newspapers
On television
Catch up with youth culture . .
Check out eBay
Check out magazines
The Hunt for eBay Inventory
The goods are out there
Tips for the modest investor
Index

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Category:	Uncategorized.
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Upload Date:	12/12/2011
ISBN	9781118199381
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