American Investor November 2011

American

Investor

NOVEMBER-DECEMBER 2011

Vol. XXI, No. 8 • ISSN 1506-3240

www.amcham.pl

The future is here and now

A leading study plots Poland's position on the global innovation map,but the coordinates are not quite where they could be

I m a g e : I d e a g o / F r e e D i g i t a l P h o t o s . n e t

Company Proﬁle:

CEERESMarathon Oil Corporation

Monthly Meeting:

Mark Allen, Witold Orłowski andRyszard Petru in September;Krzysztof Bobiński, ŁukaszWarzecha and Tomasz Wróblewskiin October

Experts:

DeloitteErnst & YoungŁaszczuk & PartnersSalansWardyński & Partners

Focus:

Outsourcing in Silesia AmCham Survey: Data Safety Westin's Janusz Korzyński

MONTHLY MEETING in September

Facing the music…in an orchestrated fashion

Poland is relatively well-positioned to withstand the negative effects of the global economic crisis,but only if the eurozone keeps its act together,

p. 18

MONTHLY MEETING in October

A joker in the deck

A prehash of the 2011 parliamentary elections raisedquestions about the political landscape in Poland for the years to come,as rabble-rouser Janusz Palikot adds leaven to the leftist loaf,

p. 20

FOCUS

Back-ofﬁce romance

Silesia and the outsourcing industry have gota special thing going on,

p. 22Neglect is the order of the day

An AmCham survey ﬁnds that Polish sub-sidiaries of global companies do not have proper procedures for erasingcomputer ﬁles,

p. 23Dishing up the avant-garde

How a skinny kid under communism be-came a world-class foodie,

p. 24

COMPANY PROFILE

An exciting new business

American Investor’s

Tomasz Ćwiok talks withCarl Hubacher, Marathon Oil Corporation’s country manager for Poland,about the company’s business prospects and challenges,

p. 26Reaching critical (bio)mass

American Investor’s

Tomasz Ćwiok talks withRandy M. Mott, Managing Director of CEERS, a company that specializesin planning and implementing green energy projects across Poland,

p. 27

EXPERTS

Nature bites back

Managers may face criminal sanctions for violatingenvironmental laws,

p. 28Don’t look back in anger

Companies may get a refund of transaction taxon shareholder loans,

p. 29Let them live

Incentives for investment in distressed areas have provedtheir worth and should continue past their legal sunset of 2020,

p. 30Seed money

Poland has an interesting package to support R&D,

p. 32Gold in garbage

New municipal waste management regulations createbusiness opportunities,

p. 33

EVENTS

Oktoberfest 2011,

p. 34

Monthly Meeting in September,

p. 36

Outsourc-ing conference in Katowice,

p.37

Monthly Meeting in October,

p.38

Am-Cham Conference in Muszyna,

p.39

DEPARTMENTS

Newsline,

p. 2,

Agenda,

p. 6,

Guide to AmCham Committees, p.

12,

Content summaries in Polish,

p. 40.

NOVEMBER-DECEMBER 2011

AMERICAN INVESTOR

1

what’s on

www.amcham.pl

Your online guide to AmCham activities

A leading study plots Poland's po-sition on the global innovationmap, but the coordinates are notquite where they could be,

page14.

Other useful sites

US Chamber of Commerce

http://www.uschamber.com

American Chamber of Commerceto the European Union

http://www.amchameu.be

AmChams in Europe

http://www.amchamseurope.com

COVER STORY:

American

Investor

NOVEMBER-DECEMBER 2011

Vol. XXI, No. 8

Calendar

By clicking on red links in the

Calen-dar

you may visit photo coverage ofour past events. Blue links will takeyou to the announcements of upcom-ing events.

Download this magazine!

American Investor

is available in full asa pdf for download from the www.am-cham.pl website. Go to "About Us" inthe horizontal menu, and choose

American Investor Magazine

fromthe pop-up menu. You can downloadpast issues of

American Investor

dat-ing back to October 2010.

Policy Watch

Intelligence:

For AmCham positionpapers, policy statements, ofﬁcial let-ters to government ministers and re-search papers, visit the

Advocacy

linkon the horizontal menu to downloadthe latest AmCham position papers.

Regions

AmCham may be closer than youthink. Apart from Warsaw, AmChamhas two regional branches which areactive all year long and offer many ex-citing opportunities to interface withregional business leaders and politi-cians. To ﬁnd out more about our ac-tivities in

Kraków

and the region ofsouthern Poland, and

Wrocław

, go to

Regions

in the horizontal menu bar,and pick your region of interest.

Events

AmCham Monthly Meetings are one ofthe ﬂagship events organized by thechamber. While

American Investor

cov-ers each

Monthly Meeting

exten-sively, including full-page pictorials,you can search through picturearchives of past events that includenever previously printed material. Justgo to

Eventsand Activities

, pick

Monthly Meetings

and scroll down forlinks to archived events.

AmCham online

The future is here and now

We encourage companies to sponsor our Business Mixers, CEO Forums, 4th of July Picnic and other events.

Business Mixers

You can sponsor AmCham Business Mixers throughout 2012. To ﬁnd out more about sponsoring Business Mixers, visitwww.amcham.pl, click on the Events & Activities link on the horizontal menu bar, and choose Business Mixers.

CEO Forums

A high-level discussion panel followed by a cocktail reception, for AmCham CEOs only, held just 3 times a year. To ﬁnd outmore about AmCham CEO Forums, visit www.amcham.com.pl, click on the Events & Activities link on the horizontal menubar, and choose CEO Forums.

4th of July Picnic

To see pictures from last year’s picnic, go to www.amcham.com.pl, click on the Events & Activities link on the horizontalmenu bar, and choose 4th of July Picnic.

Annual General Meeting & Christmas Reception in December

To see pictures from the last AGM & Christmas Reception, go to www.amcham.com.pl, click on the Events & Activities linkon the horizontal menu bar, and choose Annual General Meeting.

Regional events

In addition to Warsaw events, your company can also support AmCham activities in Kraków, Wrocław and Katowice. We areopen for sponsorship of the following events:Our events in Kraków include two Business Mixers, IT Giants Conference, AmCham Academy Project;in Katowice, one Business Mixer and the Manufacturers’ Forum.For more information, please contact

Monika Pilarska at +48 608 027 172

or krakow@amcham.com.pl.Our events in Wrocław include AmCham Breakfast, two Business Mixers, Oktoberfest, and InternationalChristmas Mixer. For more information, please contact

Joanna Bensz at +48 605 678 817

or amcham.wroclaw@pmg.pl.For additional information contact

Anita Kowalska

at

+48 22520 5994

.

Do not miss the opportunityto sponsor AmCham events

in 2012!

Paula Wąsowska

from Cisco Poland and

Alexander King

fromMonitor Group are co-chairsof the newly established Am-Cham Innovation Committee.

2

AMERICAN INVESTOR

NOVEMBER-DECEMBER 2011

BOARD OFDIRECTORS

The American Chamber of Commerce in Poland

SPONSORS

J

oseph

W

ancer

–

Deloitte

Chairman

J

udith

Y. G

liniecki

–

Wierzbowski Eversheds

Vice Chair

r

ichard

l

ada

–

Telesto

Vice Chairman

p

eter

k

aY

–

KPMG Polska

Secretary

s

tan

p

opoW

–

Finacorp

Treasurer

Tony Housh

APCO Worldwide

Paul Fogo

Miller Canfield

Piotr Jucha

McDonald’s

Thomas Kolaja

Alvarez and Marsal

Robert L. Koński

Kulczyk Investments

John Lynch

Lynka

Mac Raczkiewicz

Ex officio

Roman Rewald

Ex officio

Anna Sienko

IBM

AmCham Auditor:

YOUR AMCHAM

MEMBERS

Newsline

News from AmCham and its members

AmCham

In September, AmCham Kraków and USConsul General in Kraków

Allen Green-berg

hosted a lunch meeting with

Hen-ryka Bochniarz

, president of Boeing In-ternational Central & Eastern Europe andpresident of the Polish Confederation ofPrivate Employers Lewiatan. The meetingwas attended by representatives of Am-Cham member companies. AmCham was also a supporting part-ner of the European Forum for New Ideas2011, held by Lewiatan in September inSopot to discuss issues related toPoland’s Presidency of the Council of theEuropean Union. AmCham Chairman

Joseph Wancer

represented the bank-ing sector at the roundtable discussionentitled “Energy Landscape of Poland2020–2030.” AmCham member compa-nies Fluor and Westinghouse also partici-pated in the forum. At the forum, Am-Cham organized a meeting to discussthe business community’s views on Pol-ish-US relations, to ﬁne-tune the agendafor the US-Poland Business Summit, ahigh-level roundtable meeting to be heldin spring 2012. Among the participantswere US Ambassador to Poland

Lee Fe-instein

, Deputy Minister of Foreign Af-fairs

Beata Stelmach

, President of theUS-Poland Business Council

Eric Stew-ard

, and Lewiatan President HenrykaBochniarz.In cooperation with the City of Katow-ice, the Association of Business ServiceLeaders in Poland, and the KatowiceSpecial Economic Zone, AmCham or-ganized a conference in October entitled“Clean, Green and Talent-DrivenSSC/BPO/ITO Hub in Central Europe” atthe recently refurbished Monopol Hotel inKatowice. More about the event on page22. Also in October, the chamber co-hosted a conference in Muszyna, south-ern Poland, highlighting the tourist attrac-tions of the Poprad Valley. The confer-ence was attended by local governmentofﬁcials from Muszyna and the neighbor-ing town of Stara Lubovna, Slovakia. Oneof the brains behind the conference was

Ryszard Kruk

of Enterprise Investors,who prepared a tour of the region for at-tendees. As of January 2012, AmCham will sus-pend its Business Visa Program with theUS Embassy, because the process of ob-taining US visas has improved so muchthat fast-tracking is no longer needed.Visa applicants must schedule a visa ap-pointment through the embassy’s callcenter (703 700 120) and bring all the re-quired documents. For more information,visit the embassy website atpoland.usembassy.gov.For the ﬁfth year since 2006, AmChamis holding the American Chamber ofCommerce Student Essay Contest, witha grand prize of USD 500 for the bestessay and 3 runner-up prizes of USD 150each. The contest is open to all high school stu-dents afﬁliated with an AmCham member com-pany. Winners will be selected by the Boardand the Awards Committee. The winner will beinvited to our Annual General Meeting on De-cember 16, 2011, at the Westin Hotel, to readthe essay to the assembly. The deadline forsubmissions is November 14.

AmCham Committees

The Innovation Committee and the Travel &Tourism Committee are the two new additionsto the AmCham network of committees.The Innovation Committee, established tomonitor innovation initiatives within the Polishgovernment and across industries and com-mercial organizations, while advocating bestpractice across innovation approach, discipline,creativity, dimensions, and systems for membercompanies and local government and businessecosystems, is co-chaired by

Paula Wąsowska

from Cisco and

Alexander King

from MonitorGroup.The Travel & Tourism Committee, whose mis-sion is to provide a platform for discussing is-sues and problems related to travel, leisure andthe hospitality industry and to provide network-ing opportunities as well as to discuss trendsand standards in the industry, is co-chaired by

Stijn Oyen

from the Sheraton Kraków and

Pamela Gmiter

from Staffer Hospitality.

Małgorzata Urbaska

from CMS CameronMcKenna replaced

Małgorzata Surdek

as co-chair of the AmCham Consumer ProductsCommittee.Meanwhile, the AmCham Health Committeehas been suspended.

Baker & McKenzie

For the third consecutive year, Baker & McKen-zie has been named the strongest global lawfirm brand in the sharplegal Global Elite BrandIndex, a survey of more than 1,000 of theworld’s largest law firm clients by Acritas, an in-dependent research firm. The law firm was re-cognized for its professional approach toclients as well as the way it handles court casesin multiple jurisdictions.

Boeing

Boeing has unveiled the 737 MAX, a new rangeof the 737 aircraft equipped with new jet en-gines. The engines, codenamed CFM Interna-tional LEAP-1B, improve fuel efﬁciency by 7%, adesired feature for airlines. According to

NicolePiasecki

, VP for Business Development andStrategic Integration at Boeing Commercial Air-planes, the 737 MAX offers the highest efﬁ-ciency among all commercial aircraft in its classtoday.

Cisco

Outsourcing and telecom infrastructure special-ist Cisco has announced plans to open a sup-port center in Kraków for Cisco clients in Eu-rope, the Middle East, Africa and Russia. Thenew center will be a part of the existing supportcenter network and will provide services forCisco’s internal and external clients in serversand ﬁnancial services. The new center will alsosupport Cisco’s internal operations. TheKraków center is scheduled to open in mid-2012.In other news, the Nencki Institute of Experi-mental Biology, part of the Polish Academy ofSciences, has built an IT platform based onthe Cisco Unified Computing System technol-ogy which enables consolidation of the insti-tute’s physical servers on a virtual platformand protection of the system’s data. It uses anintegrated, high-performance, scalable datacenter infrastructure with centrally managedcomponents.

CB Richard Ellis

Security concerns remain the biggest obstacleto the further development of online shoppingin Europe, despite ever-increasing use of con-sumer technology products and advancesmade in the security of credit card paymentmethods, such as Chip and PIN, according tonew research by global property consultancyCBRE.It was the first study of its kind, polling morethan 10,000 people to understand consumerattitudes to online shopping in 10 Europeancountries. CBRE asked consumers what pre-vented them from shopping online. Securityemerged as the top issue—more importantthan delivery cost and convenience or lack ofa credit card. For consumers who frequentlybuy products online, payment security re-mained a key issue. People in Spain (48%),Italy (36%), Germany (35%), the UK (32%),

CB Richard Ellis

Marcus Berger

has beennamed Chief Operating Of-ficer of CBRE for Central &Eastern Europe. He hasover 12 years of interna-tional experience in com-mercial real estate, in bothasset management andgeneral company manage-ment.

Patrick Kurowski

has beennamed to head the Industrial& Logistics Department atCBRE Poland. He joined theWarsaw team last year asSenior Property Negotiator,in which role he was respon-sible for leasing and market-ing strategies, property ac-quisitions and disposals,and consultancy for BRE’sinternational client base.

Members on the move

Cushman & Wakeﬁeld

Tom Listowski

hasbeen appointed aspartner and director ofIndustrial in Poland &CEE Corporate Rela-tions. Listowski startedhis professional careerin Sydney. He hasworked In Polandsince 2006. Listowski is a graduate of theUniversity of Technology in Sydney where hecompleted Property Economics degree. Heis also accredited by the Royal Institute ofChartered Surveyors.Cushman & Wakeﬁeldhas appointed capitalmarkets specialist

Søren Rodian Olsen

as head of Ofﬁce In-vestment in the PolishCapital Markets Group.He will be responsiblefor ofﬁce develop-ments, establishingand managing relationships with foreign in-vestors in Poland. He was previously with Ab-erdeen Asset Management.

Members on the move

MałgorzataUrbańska

from CMSCameron McKenna is the newco-chair of the AmChamConsumer Products Committee.