Sunday, October 26, 2008

Media Contact: Peter Corbett, 202-683-9980,peter@istrategylabs.com

Destination DC (washington.org) Launches Social Media-Enabled Widget for Residents and Visitors

Destination DC, the official tourism marketing organization for the nation’s capital,released a social media-powered widget that can be found here:http://www.islwidgets.com/ddc/distribute/ You can also find the widget on Destination DC’s Facebook page here:http://www.facebook.com/home.php#/pages/Washington-DC/5877134718 Widgets are small, portable web applications that display content that can be easilydistributed throughout the social web with the click of a button. This Destination DCwidget integrates seasonal photos of DC from Flickr.com, events from Upcoming.organd special updates from Twitter.com using their respective APIs, enabling the widget todisplay fresh content on the fly. By pulling in content feeds from social media hubs, thenenabling users to embed widgets in any social network, blog and website, DestinationDC provides its many members, visitors and residents a powerful tool to obtain freshand fun information about DC.Victoria Isley, SVP of Marketing, Destination DC says:“We want DC fans from near and far to grab the widget and share it. It’s a great tool for your website or profile page. You only have to install it once, with just a few clicks of amouse, but it serves up a constant stream of updated insider information to keep youand your visitors plugged into what’s happening in DC.”The Destination DC widget was built byiStrategyLabs, a DC-based interactivemarketing agency, and leverages theClearspring(another business based in the DCregion) widget distribution platform. These innovative companies are a part of thediverse technology industry in the greater DC area that is fueled by the highestconcentration of knowledge workers in America – 1.1 million to be exact.Peter Corbett, CEO, iStrategyLabs says:“As a District resident and active social media participant, I’m excited to have a widgetthat will provide me a constant stream of DC specific, relevant and useful content. It’sthe kind of widget that anyone interested in our nation’s capital should have on their blog or in one of their social networking profiles. My favorite capability is the Twitter