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brand valuation

brand valuation

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Published by: PUTTU GURU PRASAD SENGUNTHA MUDALIAR on Oct 27, 2008
Copyright:Attribution Non-commercial

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02/01/2013

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BRAND VALUATION
ACCOUTING
PUTTU GURU PRASAD
pgp4149@gmail.com
INC GUNTUR
BRAND VALUATION
ACCOUTING
\ue000Several major companies believe that

their brands are there most valuable
assets. This explains the increasing
importance placed on brand creation and
management . This also explains the
reason for paying vast sums of money to
acquire brand-rich companies.

BRAND VALUATION
ACCOUNTING
\ue000The idea of brands as financial assets

emerged in mid eighties. As brands have
significant financial value, their absence from
the balance sheet distorts the true financial
position of a company. Hence ,in order to
ensure that the market valuation of a company
is reflective of its true intrinsic worth it has
become necessary for companies to determine
the values of their brands

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