their brands are there most valuable
assets. This explains the increasing
importance placed on brand creation and
management . This also explains the
reason for paying vast sums of money to
acquire brand-rich companies.
emerged in mid eighties. As brands have
significant financial value, their absence from
the balance sheet distorts the true financial
position of a company. Hence ,in order to
ensure that the market valuation of a company
is reflective of its true intrinsic worth it has
become necessary for companies to determine
the values of their brands
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