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  • Walter

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    Abdul Rehman
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    2 views1 page

    Walter

    Uploaded by

    Abdul Rehman

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    References:

    Walter, C.K., Grabner, J.R. (1975), "Stockout models: empirical tests in a retail situation",
    Journal of Marketing, July, Vol. 39 pp.56-68.
    Progressive Grocer (1968), The Out-of-Stock Study, Part-1, pp.S1-5.
    Charlton, P., Ehrenberg, A.S.C. (1996), "An experiment in brand choice", Journal of Marketing
    Research, May, Vol. 13 pp.152-60.
    Charlton, P., Ehrenberg, A.S.C. (1976), "An experiment in brand choice", Journal of Marketing
    Research, May, Vol. 13 pp.152-60.
    hLLp//LuLor2uneL/buslness/markeLlng/buylng_sLlmulus_modelasp
    Charlton, P., Ehrenberg, A.S.C. (2000), "An experiment in brand choice", Journal of Marketing
    Research, May, Vol. 13 pp.152-60.
    hLLp//wwwclocom/arLlcle/40940/Supply_Chaln_ManagemenL_ueflnlLlon_and_SoluLlons#scm_abc

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