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25 Website Must Haves eBook

25 Website Must Haves eBook

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Published by Andres

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Published by: Andres on Dec 12, 2011
Copyright:Attribution Non-commercial

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05/13/2014

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Website ‘Must Haves’
 
For Driving Traffic, Leads & Sales 
 
TABLE OF CONTENTS
Introduction
……………………
.
 
Part 1: Get Found Online
……
 
Building Inbound Links
…………………
 On-
page SEO
……………………………
 
Title Tag & Meta Tags
……………………
 
XML Sitemaps
……………………………
 
301 Redirects
……………………………
 
Part 2: Design & Usability
……
 
The First Impression
…………………
....
 
Maintain Consistency
…………
..............
 
Using the Right Images
…………………
...
 
Navigation
…………………………………
 
Flash and Animation,,,,,
…………………
 
Accessibility
………………………………
.
 
 
347911131416151920212324
Part 3: Content
………………
.....
 
Messaging
………………………………
......
 
Educate and Offer Value
……………………
 
Importance of Quality
………………………
.
 
Avoid Corporate Gobbledygook
…………
..
 
Be Clear Not Clever 
………………………
..
 
Blogging
……………………………………
..
 
Making Content Social and Shareable
……
 
Other Forms of Content
……………………
 
Customer Proof 
……………………………
..
 
Part 4:
Conversion
………………
..
 
Effective Call-to-
Actions
……………………
 
CTA Positioning
……………………………
..
 
Landing Pages
………………………………
 
Forms
…………………………………………
 
Newsletters
………………………………
.....
 
Conclusion
……………………
...
 
 
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Introduction
We all know how important a website is to a business's online strategy. Almost every business,whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the
internet age. A company’s website is its virtual storefront
.
Having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into
an
machine. Your website has a hefty goal and it needs to wear many hats. Awebsite needs to not just
exist,
it needs to
perform 
. It needs to attract visitors, educate them and
convince them to buy. But I know what you’re thinking
- easier said than done.
3
 
A recent survey by
1&1
erne 
reported that up to
40%
of small-to-medium sizedbusinesses
still don’t
have a website.
Shockingly, a recent survey by
1&1 Internet 
reported thatup to 40% of small-to-
medium sized businesses still don’thave a website. Even if you’re on social media, operating
without a websiteis just silly. A website is an essentialpiece of your online marketing strategy.Whether you're looking to build your first website, or if your existing site just isn't getting the traffic or leads you werehoping for, you may wonder what it really takes to have agreat website.

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